{"id":10712,"date":"2009-01-09T09:40:17","date_gmt":"2009-01-09T13:40:17","guid":{"rendered":"http:\/\/www.ewm.com\/internalblog\/?p=10712"},"modified":"2009-01-09T09:40:17","modified_gmt":"2009-01-09T13:40:17","slug":"90-day-challenge-tools-you-can-use-single-property-websites","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=10712","title":{"rendered":"90 Day Challenge – Day 40 – Tools You Can Use – Single Property Websites"},"content":{"rendered":"

As our marketing efforts move more towards internet based tools it is time we look at the Single Property Website<\/strong>.\u00a0 Basically, a single property website is exactly what it sounds like – a website devoted to one listing.\u00a0 Think of it as an online property brochure that the search engines love.\u00a0 Check out this nice single property site from Carole Smith…<\/p>\n

http:\/\/www.9740sw60court.com\/<\/a><\/p>\n

Pretty cool, huh?\u00a0 It is just as it says – an entire website for that one property.\u00a0 Carole, very cleverly I might add, has taken the additional step of registering a domain with the property address.\u00a0 See the link?\u00a0 It is the propertyaddress.com.\u00a0 See what happens when you google the property address?<\/p>\n

Click here for search results<\/a><\/p>\n

It’s easy to see why Carole continues to be a top producer, here’s what you need to do to make your very own single property websites…<\/p>\n

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Although there are many single property websites popping up, I like Power Sites<\/a>.\u00a0 The interface is easy to use and the SEO built into every site is amazing.\u00a0 Power sites also has great webinar training just in case you are feeling a little technologically challenged.<\/p>\n

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Now, for that extra punch, you need to learn to register a domain name<\/a>.\u00a0 This is a little more complicated- but you should be able to do it by now since you are so accomplished from doing the 90 Day Challenge ;).\u00a0 As luck would have it, I was able to find this how to video which is fairly easy to follow.<\/p>\n

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It seems to me that the single property website and the domain name registration should be part of your marketing plan on every listing.\u00a0 What happens once the listing sells?<\/p>\n

Power Sites suggests that once the property sells you switch the site to a just sold site – good idea.\u00a0 As for the address domain name – you can offer that to the buyer at closing or better yet, keep the domain name and offer to put up a site about the house while they live there.\u00a0 Talk about a great way to keep in touch with a client! Host a website where they can upload photos – make it easy.\u00a0 Open a Flickr<\/a> or Picasa<\/a> account for them and show them how to upload – just point the domain name to the Flickr page instead of the Power Site.\u00a0 Every time they upload a picture they will remember you.\u00a0 For those of you feeling a bit more adventurous – use Google Sites<\/a> or any other simple website builder to build a free website.\u00a0 Make sure you allow for the new owner to update the site with photos and news.\u00a0 I am thinking down the road you will certainly get a call or email to list that house when it is time to sell.<\/p>\n

Here is a quick video overview of Google Sites.<\/p>\n

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Homework<\/strong> – Make those listing sites.\u00a0 Send me an email announcing your new single property website.\u00a0 Your sellers will think you are a genius.\u00a0 We are going to fake it ’til we make it<\/strong><\/em> with the 90 Day Challenge!<\/p>\n","protected":false},"excerpt":{"rendered":"

As our marketing efforts move more towards internet based tools it is time we look at the Single Property Website.\u00a0 Basically, a single property website is exactly what it sounds like – a website devoted to one listing.\u00a0 Think of it as an online property brochure that the search engines love.\u00a0 Check out this nice […]<\/p>\n","protected":false},"author":1439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/10712"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1439"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10712"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/10712\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}