{"id":1268,"date":"2007-08-28T19:11:55","date_gmt":"2007-08-28T23:11:55","guid":{"rendered":"http:\/\/blog.ewm.com\/2007\/08\/28\/punctuationisawonderfulthing\/"},"modified":"2007-08-28T19:11:55","modified_gmt":"2007-08-28T23:11:55","slug":"punctuationisawonderfulthing","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=1268","title":{"rendered":"PUNCTUATIONISAWONDERFULTHING"},"content":{"rendered":"<p>Everybody in Marketing suggests you actually use commas, colons and, yes, sometimes even periods in your ad copy. And here&#8217;s why&#8230;. This is a quiz. Read this snippet of an actual ad and then I&#8217;m going to ask you a simple question.  <em><strong>2 bedroom 2 bath, 1530sf large balcony on the Ocean.<\/strong><\/em> Okay &#8212; now go ahead and tell me what in this apartment is 1530 square feet. When I prepared the ad for the Sunpost I assumed it was the apartment itself and not a super gigantic balcony, so I inserted a comma after 1530sf. Please don&#8217;t make the Marketing Muses guess what you really mean to convey in your ads. Use punctuation to make your copy clear and precise. That&#8217;s all I have to say. Period.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everybody in Marketing suggests you actually use commas, colons and, yes, sometimes even periods in your ad copy. And here&#8217;s why&#8230;. This is a quiz. Read this snippet of an actual ad and then I&#8217;m going to ask you a simple question. 2 bedroom 2 bath, 1530sf large balcony on the Ocean. Okay &#8212; now [&hellip;]<\/p>\n","protected":false},"author":2041,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[79],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/1268"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/2041"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1268"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/1268\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}