Optimizing your Web site is a good move in 2010. Here are some steps from Inman News columnist Bernice Ross that can increase traffic and turn lookers into leads.<\/p>\n
\u2022 Get your own URL. Having a page on someone else\u2019s site sends web traffic to them, not you.<\/p>\n
\u2022 Choose a URL that reflects your real estate specialty.<\/p>\n
\u2022 Take your own picture off the home page. Studies show it can drive away traffic.<\/p>\n
\u2022 Make sure your home page has your up-to-date contact information prominently displayed.<\/p>\n
\u2022 Add an easy-to-use lead-capture link \u2013 something like \u201cFree Report\u201d on something appealing like \u201cHow to Reduce Your Property Taxes.\u201d<\/p>\n
\u2022 Post at least 20 pictures for each featured property.<\/p>\n
\u2022 Add a video for each property.<\/p>\n
\u2022 Link to community information and sites such as Walkscore.com.<\/p>\n
\u2022 Include testimonials from previous customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Optimizing your Web site is a good move in 2010. Here are some steps from Inman News columnist Bernice Ross that can increase traffic and turn lookers into leads. \u2022 Get your own URL. Having a page on someone else\u2019s site sends web traffic to them, not you. \u2022 Choose a URL that reflects your […]<\/p>\n","protected":false},"author":1401,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[59,105],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/13728"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1401"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13728"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/13728\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}