Today\u2019s average homebuyer is younger than the average Realtor, because most of the people who left the real estate business after the housing bust were the younger, less established agents, according to author Stefan Swanepoel.<\/p>\n
When it comes to using technology, every agent should \u201cact like you\u2019re a 19-year-old,\u201d he said.<\/p>\n
Real estate agents who want to connect with buyers must be comfortable using technology and social media, Swanepoel told a gathering of Rhode Island Realtors Tuesday.<\/p>\n
Swanepoel, an author, businessman and public speaker who researches trends in real estate, was the keynote speaker at a meeting of the Rhode Island Association of Realtors, called the Rhode to Recovery summit, held at Rhodes on the Pawtuxet.<\/p>\n
More than 460 Realtors attended Tuesday\u2019s summit, according to the association. The Internet is rapidly changing marketing strategies in almost every business because the \u201cmillennial\u201d generation, which has grown up using technology, turns to the Internet first for almost every transaction in life, he said.<\/p>\n
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\n\u201cWe are only at the very early stages of social media,\u201d Swanepoel said.<\/p>\n