{"id":2373,"date":"2007-09-11T15:00:07","date_gmt":"2007-09-11T19:00:07","guid":{"rendered":"http:\/\/blog.ewm.com\/2007\/09\/11\/on-and-on-on-and-on\/"},"modified":"2007-09-11T15:00:07","modified_gmt":"2007-09-11T19:00:07","slug":"on-and-on-on-and-on","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=2373","title":{"rendered":"& on and on & on and on…"},"content":{"rendered":"

An ampersand is a logogram representing the conjunction “and.” The symbol is a ligature of the letters in et<\/strong>, Latin for “and.”<\/em> That’s more semi-useless trivia from Wikipedia.<\/p>\n

I love it. I also love ampersands, especially when they appear in a particularly interesting typeface. What I don’t love is receiving ads that mix ampersands with the written out word a-n-d. I start feeling hyper-responsible for the appearance of those ads. Should I change all the ampersands to a-n-d? Or maybe it would be better the other way around. I’ve finally gotten over the need to have every ad on a page look the same. You all have your own unique style of writing and I don’t believe there’s any hard and fast rule about what’s right and what’s wrong. 3 bdrms\/3 baths or 3BD\/3BA or 3\/3. But there’s still a nagging voice in my head that tells me each individual ad should have a consistent look.<\/p>\n

My suggestion is to consider a couple of things before making a decision about the ampersand issue:
\n– Do you need to limit the number of characters you use in your ad? If so, use ampersands.
\n– Do you want your ad to have a more formal look? If so, use a-n-d.
\n– Do you think the Marketing Muses should spend less time obsessing over every little detail of their jobs? If so, you might just have a point there.<\/p>\n

“A foolish consistency is the hobgoblin of little minds.”<\/em> I didn’t say that; Ralph Waldo Emerson did. I wonder how much real estate Ralph sold.<\/p>\n","protected":false},"excerpt":{"rendered":"

An ampersand is a logogram representing the conjunction “and.” The symbol is a ligature of the letters in et, Latin for “and.” That’s more semi-useless trivia from Wikipedia. I love it. I also love ampersands, especially when they appear in a particularly interesting typeface. What I don’t love is receiving ads that mix ampersands with […]<\/p>\n","protected":false},"author":2041,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[79,91],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/2373"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/2041"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2373"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/2373\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}