The soul-searching questions homesellers should ask before going FSBO<\/p>\n
Let\u2019s face it, selling a home without a real estate agent<\/a> is just plain risky. FSBOs jeopardize time,\u00a0money, and most importantly, an advantageous outcome.<\/p>\n But, despite research that shows that shows that\u00a0FSBO listings sell for about 5.5 percent less<\/a> than comparable properties sold through the MLS, some sellers still want to go the do-it-yourself route, forgoing the cost of commission and the aid of an agent.<\/p>\n In reality, a listing agent<\/a> brings more to the table than most homeowners realize. The next time you try to turn a FSBO, point them to these critical questions and remind them of these eight invaluable benefits agents offer.<\/p>\n What you don\u2019t know can absolutely hurt you, and it can come back to bite you even worse.<\/p>\n A real estate agent\u2019s knowledge<\/a> is priceless<\/em>.<\/p>\n Agents know what the internet doesn\u2019t tell consumers, and they can provide insight that consumers can\u2019t get online.<\/p>\n Agents know how to make sense of the data and<\/em> the entire selling process so that sellers and their home are fully prepared before hitting the market.<\/p>\n Everyone\u2019s time is valuable, but do sellers truly have time to attempt to play the\u00a0real estate agent<\/a>\u00a0role?<\/p>\n Are sellers available to show their home in a safe manner, and is it accessible on a moment\u2019s notice?<\/p>\n How will sellers handle showings when they are on vacation for a week and there are cash buyers<\/a> in town?<\/p>\n Can you say lost opportunity?<\/p>\n Do sellers have the time to devote to scheduling and managing showing appointments? What about feedback? Do sellers know what questions to ask and the best way to reach agents to elicit a response?<\/p>\n Are they able to aptly respond to agent and buyer questions, concerns and objections in a manner that will help overcome the hesitation to move forward?<\/p>\n Are sellers able to offer solutions to buyer-perceived obstacles with the property? Can they furnish expert resources such as architects, contractors, designers, engineers or other experts?<\/p>\n Image is everything<\/a> when it comes to real estate. You never get a second chance to make a first impression, and the same goes for putting a property up for sale.<\/p>\n Do sellers know how to properly prepare their home for sale, and do they know what it needs or doesn\u2019t need?<\/p>\n Are they able to stage<\/a> it or bring in someone who can? What about professional photography<\/a>, drone, video<\/a> and 3D? Are they able to orchestrate photo and video shoots<\/a> with ease and know who to contact? What about photo styling and having an eye for how a space will translate on camera?<\/p>\n How are sellers going to market their property? Do they know who the buyer demographic is for their home and\/or neighborhood? How do sellers reach buyers?<\/p>\n Do sellers have access to predictive analytics<\/a> or know how to strategically promote the listing to other agents in the community and on social media<\/a>?<\/p>\n What kind of print media is appropriate for the property, and how will sellers have that created and printed? What agents are most likely to have buyers for the home?<\/p>\n Are they local or regional, or must sellers reach out nationally or internationally?<\/p>\n In real estate, the world doesn\u2019t seem so vast as agent networks are strong, and six degrees of separation often ensues when an agent in New York City reaches out to his or her agent contact in China about a buyer for a property.<\/p>\n So the sellers received an offer. Now what? How do they respond? What do they look for in that purchase agreement?<\/p>\n In this hot seller\u2019s market<\/a> that many are experiencing right now, are sellers prepared to take multiple offers<\/a> and milk a bidding war<\/a> to get the best deal?<\/p>\n What terms and conditions could be disadvantageous to the sellers? What costs should or shouldn\u2019t they incur? Do they know how to negotiate to keep the buyer in the game versus walking away?<\/p>\n How do they strike a delicate balance between protecting their interests as a seller and working with the buyer toward the goal of putting an agreement together?<\/p>\n Here\u2019s where what sellers don\u2019t know can hurt them the most.<\/p>\n This is one of the most difficult parts of a real estate transaction, even for real estate professionals. Do sellers know what inspections<\/a> they should expect?<\/p>\n How should they handle items that are flagged as needing repair or replacement by an inspector? What kinds of repairs are usually done by a seller<\/a>?<\/p>\n Do they have a roster of repair people at the ready<\/a> who can come out on a moment\u2019s notice?<\/p>\n Hint: It\u2019s typically not who you find in the Yellow Pages or by doing a Google search.<\/p>\n If sellers don\u2019t know better, they could find themselves making an improvement, not a repair on their home for a new buyer.<\/p>\n So the home is under contract with a buyer. What do sellers do next? Do they know who they need to be in contact with?<\/p>\n Who is going to be handling the closing? What items should they be following up on? How will they handle challenges like the property not appraising for the contract sales price or the deal potentially derailing due to home inspection issues?<\/p>\n What happens if the buyer\u2019s financing is shaky?<\/p>\n Do sellers know what the closing protocol is in their market and what the expectations are? When do sellers have to be completely moved out of the house<\/a>?<\/p>\n In some markets, that means by the day of closing, and in others, the seller has possession for a few days after closing.<\/p>\n What condition are sellers expected to leave the home in? How do they handle unexpected, last-minute issues<\/a> that may arise: the movers damage the home when moving belongings out, the air conditioner is on the fritz, or worse yet, the moving crew doesn\u2019t show up when they are supposed to.<\/p>\n\n
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