{"id":61512,"date":"2019-04-05T00:12:07","date_gmt":"2019-04-05T00:12:07","guid":{"rendered":"https:\/\/blog.myewm.com\/?p=61512"},"modified":"2019-04-05T00:12:07","modified_gmt":"2019-04-05T00:12:07","slug":"email-subject-lines-your-clients-will-click-on","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=61512","title":{"rendered":"Email Subject Lines Your Clients Will Click On"},"content":{"rendered":"<div class=\"pane pane--title-deck-title-deck-block\">\n<div class=\"pane__content\">\n<section class=\"section--page-header\">\n<h4 class=\"page-subtitle\">If you want to improve open rates for your newsletters or promotional emails, use these tips for creating impactful messaging.<\/h4>\n<nav class=\"nav nav--menu-social-follow-sidebar-menu custom__images nav--social-menu-share\" role=\"navigation\"><\/nav>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pane-node-body pane pane--nodebody\">\n<div class=\"pane__content\">\n<div class=\"field field--body\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>The last thing clients want is another promotional email\u2014unless the subject line is tantalizing enough to get them to open it. Since email marketing is one of the top technology tools that provide the highest quality leads, according to the National Association of REALTORS\u00ae\u2019 <a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2018-real-estate-in-a-digital-world-12-12-2018.pdf\" data-di-id=\"di-id-77bbf938-e5717b31\">Real Estate in a Digital Age 2018 Report<\/a>, you want to use subject lines that capture prospective clients\u2019 attention. An unopened email can lead to a missed opportunity.<\/p>\n<p>It\u2019s important to create engaging email subject lines to help them cut through the clutter and stand out in clients\u2019 inboxes. Here are six tips agents can use to craft better email subject lines.<\/p>\n<ol>\n<li><strong>Keep it short and sweet. <\/strong>Fifty-five percent of emails are read on mobile devices, according to the <a href=\"https:\/\/litmus.com\/lp\/2016-state-of-email-report\" target=\"_blank\" rel=\"noopener noreferrer\" data-di-id=\"di-id-51c4a4c9-c98440f1\">2016 State of Email Report<\/a> by email marketing firm Litmus. That could be problematic because only the first six to eight words of the subject line show up on mobile devices. If the email subject line is too long, there is a good chance it will get cut off, and clients will never see it in its entirety. You should write clear and concise email subject lines to help get your message across. A short, impactful email subject line is likely to catch clients\u2019 eyes as they scan their inbox.<\/li>\n<li><strong>Evoke a sense of urgency.<\/strong> Whether it\u2019s an email sharing a local event, a checklist, or market trends, an urgent subject line can make clients feel like they\u2019ll miss out on something important if they don\u2019t open the email. You can create a sense of urgency by using words like \u201churry,\u201d \u201cwon\u2019t last long,\u201d \u201cfast,\u201d and \u201cdon\u2019t miss\u201d to motivate clients to open their email. An email with the subject line, \u201cnew property \u2013 won\u2019t last long\u201d will likely get high open rates.<\/li>\n<li><strong>Ask intriguing questions.<\/strong> You can create instant dialogue with clients by asking them a question that resonates and piques their curiosity. Place the question in the email subject line. For example, you could ask, \u201cAre you still looking in X neighborhood?\u201d Even if your clients didn\u2019t have this question in mind, you could get them thinking about it if the subject line is intriguing enough. Likewise, sending an email with the subject line, \u201cHow much are homes selling for in your neighborhood?\u201d will likely get high open rates and plant a seed in clients\u2019 minds who are interested in putting their home on the market.<\/li>\n<li><strong>Use emoji.<\/strong> Compared to text-only email subject lines, emoji appear friendlier and result in higher open rates, according to research from email marketing firm Return Path. Emoji are a creative, expressive way to create a more appealing email subject line, regardless of the target age range of clientele. You should select emoji relevant to the subject line and use them to convey emotion or emphasize an idea. Plus, there are plenty of property-related emoji to choose from, so you won\u2019t have a hard time finding one that fits.<\/li>\n<li><strong>Take a personalized approach.<\/strong> When it comes to email marketing, emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails, according to Experian\u2019s <a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/white-papers\/ccm-email-study-2013.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" data-di-id=\"di-id-1081045c-df506bd8\">2013 Email Market Study<\/a>. Placing the recipient\u2019s name in the email subject line has been a popular trend over the years, but there are other ways to show personalization. You can increase the level of personalization by segmenting email lists and taking the time to create different email subject lines based on where clients are in the buying process. No two clients are the same, so you should cater to individual clients\u2019 needs and preferences when writing email subject lines.<\/li>\n<li><strong>Apply artificial intelligence.<\/strong> With today\u2019s technology, you don\u2019t even have to write your own email subject lines. You can rely on artificial intelligence tools designed to generate better email subject lines than humans. Persado and Phrasee are two options that help create engaging email subject lines based on data-driven insights.<\/li>\n<\/ol>\n<p>Remember to carefully consider the email subject line before clicking the send button. Is it engaging? Does it urge the client to open the email to find out more? Being able to write an engaging email subject line that motivates clients to open the email is critical for a successful email marketing strategy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"pane-node-field-authors card-view--flat pane pane--nodefield-authors\">\n<div class=\"pane__content\">\n<div class=\"field field--authors\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<article class=\"node bio layout-bio-full node node--author node--teaser is-promoted view-mode-teaser bio--teaser\">\n<div class=\"bio__headshot\">\n<div>\n<div class=\"content\">\n<div class=\"field field--asset-image\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><span class=\"field-label\">by<\/span> <span class=\"field-items\"> <span class=\"field-item even\"> Adrian Fisher<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"bio__profile\">\n<div class=\"field field--title\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<h3 class=\"bio__name-title\"><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you want to improve open rates for your newsletters or promotional emails, use these tips for creating impactful messaging. The last thing clients want is another promotional email\u2014unless the subject line is tantalizing enough to get them to open it. Since email marketing is one of the top technology tools that provide the highest [&hellip;]<\/p>\n","protected":false},"author":1401,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"saved","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[9,59],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/61512"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1401"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61512"}],"version-history":[{"count":2,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/61512\/revisions"}],"predecessor-version":[{"id":61514,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/61512\/revisions\/61514"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=61512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=61512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}