{"id":616,"date":"2007-08-23T20:25:14","date_gmt":"2007-08-24T03:25:14","guid":{"rendered":"http:\/\/blog.ewm.com\/2007\/08\/23\/kevin-tomlinsons-blog-lesson-blogging-etiquette-101\/"},"modified":"2007-08-23T20:25:14","modified_gmt":"2007-08-24T03:25:14","slug":"kevin-tomlinsons-blog-lesson-blogging-etiquette-101","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=616","title":{"rendered":"Kevin Tomlinson&#8217;s Blog Lesson:  Blogging Etiquette 101"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"http:\/\/www.pinecrestbb.com\/allimages\/biltmorepic1.jpg\" style=\"width: 220px; height: 192px\" align=\"left\" border=\"1\" height=\"192\" hspace=\"7\" width=\"220\" \/>I have been perusing some of the new posts and have to say that I am quite impressed with the quality of posts coming in.  Since I was trained for four months by the <a href=\"http:\/\/www.raincityguide.com\/author\/ARDELL\">#1 real estate blogger in the country<\/a>, I figured that I would pass on the do\u2019s and don\u2019ts of the blogosphere.<\/p>\n<ul>\n<li><strong>Never<\/strong>, ever put things like \u201ccall me for me for more information.\u201d  The blogosphere is about transparency and complete and free exchange of information.  Saying something like \u201ccall me\u2026\u201d is very \u201cold school\u201d and will not be effective in this medium.  Gaining trust by sharing information will be the BEST and most effective way of gaining readership and clients.  If, for example, you are blogging your listing, ALL information is expected like , price, address, EVERYTHING!  There are NO two schools of thought.  This is a complete and total exchange of information.  If you try to use an \u201cold school\u201d method of \u201cclosing\u201d, the reader will CLOSE down on you.<\/li>\n<\/ul>\n<ul>\n<li><strong>Blogging is about the \u201csoft-sell\u201d.<\/strong>  I was recently at a conference where major players in the RE industry were chatting about how buyers &amp; sellers habits have changed and the consensus was that consumers DO NOT want the  \u201chard sell\u201d anymore.  Successful agents should simply acts as conduits of valuable information and in-turn the consumer will feel they need you for what is in your head, not on the paper.<\/li>\n<\/ul>\n<ul>\n<li><strong>NEVER, EVER<\/strong> contact someone who has commented on your post <strong>anywhere but in the comments<\/strong>.  Consumers expect all information to be provided in the public comments.  If you don\u2019t feel it is appropriate to answer a comment in the blog, invite the reader to e-mail you, and then take the discussion out of the public forum.  People like blogs because they like the anonymity it provides.  It is a <strong>major faux-paus<\/strong> to get their e-mail address and give them old-school \u201chard sell\u201d techniques.  Once an agent PROVES their value to the reader, they will initiate the contact to take the communication off the blog.<\/li>\n<\/ul>\n<ul>\n<li>Never harvest e-mail addresses from blog commenters thinking that you will \u201cout-smart\u201d the blogosphere.  You will embarrass yourself.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I have been perusing some of the new posts and have to say that I am quite impressed with the quality of posts coming in. Since I was trained for four months by the #1 real estate blogger in the country, I figured that I would pass on the do\u2019s and don\u2019ts of the blogosphere. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[9,59],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/616"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=616"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/616\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}