{"id":61657,"date":"2019-04-08T17:43:55","date_gmt":"2019-04-08T17:43:55","guid":{"rendered":"https:\/\/blog.myewm.com\/?p=61657"},"modified":"2019-04-08T17:44:06","modified_gmt":"2019-04-08T17:44:06","slug":"who-do-you-want-to-sell-to-4-tips-for-honing-your-target-market","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=61657","title":{"rendered":"Who do you want to sell to? 4 tips for honing your target market"},"content":{"rendered":"
\n
\n
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need.<\/div>\n<\/div>\n<\/header>\n
\n
\n
\n
\n

Whether you\u2019re a rookie agent, a rising team leader or an established veteran broker, we can all benefit from sharpening our skills.
\n<\/i><\/p>\n

Ask yourself, who do you want to sell to? Well that\u2019s easy to answer: Everyone! Why wouldn\u2019t I want to sell a home to each and every single person out there?<\/p>\n

Although it might be your goal to become the top salesperson in the world reaching every potential buyer out there, no entrepreneur or company has broken into the marketplace without starting out focusing on a very specific niche audience.<\/p>\n

Being a jack of all trades but a master of none will prevent a salesperson from \u201cmaking it.\u201d Some of the most successful companies started off by focusing on a very targeted audience and grew from there.<\/p>\n

Facebook, a platform basically designed to attract every human in the world to join and connect with others, was first started by Mark Zuckerberg as a platform for just his classmates at Harvard.<\/p>\n

By building notoriety and success within a highly targeted audience, Zuckerberg was able to build his business through the lessons learned from his users on a micro scale before expanding.<\/p>\n

That\u2019s why honing on your real estate target audience is crucial to killing it and having long-term success in this industry.<\/p>\n

1. Know your audience<\/strong><\/h2>\n

To execute any plan to success, you\u2019ll need to clearly identify who that target audience really is. Get very specific. The more specific you get, the easier it becomes to execute that plan, as each strategy will be tailored to that audience.<\/p>\n

In an Inman article titled, \u201cHow to identify your target market,\u201d contributor Than Merrill suggests that identifying your target market is more about focusing your efforts than excluding those who don\u2019t fit your criteria.<\/p>\n

He suggests the following steps to figure out who\u2019s in your target market:<\/p>\n

    \n
  • Evaluate what you currently offer<\/li>\n
  • Look to your current customer base to identify common threads<\/li>\n
  • Figure out what value you can offer your clients<\/li>\n
  • Identify who (from the entire area you serve) would benefit from the services and value you provide<\/li>\n
  • Adjust your existing marketing plans to cater to the needs of those people<\/li>\n
  • Identify the audience your competition is targeting (because knowing what\u2019s out there can help you identify an underserved niche)<\/li>\n<\/ul>\n

    A well-tailored marketing plan fitted for your audience will show much higher success rates. Take the time to research who your clients are, what their interests are and how those consumers are reacting to present market trends.<\/p>\n

    As hard as you try, you\u2019ll never sell salt to a snail, so know what your client needs. By keeping up on market trends, you\u2019ll be able to predict the behavior of your audience.<\/p>\n

    2. Feedback<\/strong><\/h2>\n

    All the research in the world won\u2019t be worth a cent if we don\u2019t talk to our clients and get their input on the products, services and marketplace. So take every opportunity you get to ask clients about your service, whether it be via survey, email or face-to-face conversation.<\/p>\n

    By gauging the feedback we receive from our clients, we can further improve the effectiveness of our marketing and services. Talking to people is free. It\u2019s the execution that costs. Communicate with your audience as much as you can \u2014 and pay attention to their praise and criticism.<\/p>\n

    3. Know their pain points<\/strong><\/h2>\n

    Your whole approach needs to be built around what you are doing to solve your clients\u2019 problems. Your service needs to scream to your consumer how they can\u2019t go on without what you\u2019re providing. If your target audience sees that, then your job is done.<\/p>\n

    A simple, yet effective, method of showcasing your prowess over your target audience\u2019s problems is through content marketing.<\/p>\n

    For example, if you realize that your niche is first-time millennial homebuyers, you might write blog posts on tips for first-time homebuyers, the top apps for house hunting and the best home loans for young buyers who might not be able to put down a 20 percent.<\/p>\n

    Creating video content on the same topics takes your efforts a bit further because video allows our audience to know, like and trust us before we meet in person. Whichever route you go, be sure to address your audience\u2019s pain points, do it consistently, and promote your efforts across your online marketing channels.<\/p>\n

    \u00a04.\u00a0<\/strong>Social media<\/strong><\/h2>\n

    Ah, it\u2019s getting old. Social media is basically the answer to everything these days. But we\u2019re in real estate, and our clients usually first message us because of a home\u2019s photos or our positive reviews online, or even a referral, so when clients search your name on Facebook, Instagram or Google, their first impression better be a positive one.<\/p>\n

    Clients will want to see well-polished, professional, engaging content while at the same time seeing that you\u2019re active. Sure that\u2019s work, but that\u2019s how modern-day advertising works.<\/p>\n

    Years ago, agents would have to buy physical print ads, billboards and signs to try to reach their consumers. Today, you don\u2019t have to physically venture out to the consumer; they come to you by looking you up on any social media platform. Make it worth their search.<\/p>\n

    Your target audience will never consist of everyone. By trying to reach everyone, you\u2019ll miss the chance to effectively capture smaller segmented markets. Study and research who your market is, and learn the intricacies of their needs and wants.<\/p>\n

    Pay close attention to the feedback you receive because that\u2019s the most efficient learning tool us salespeople have. Use social media to your advantage. It\u2019s free, and you can control what your consumers see. You\u2019ve chosen the audience you\u2019re focusing on, now make sure they\u2019re focused on you.<\/p>\n

    by<\/span> Mike Jeneralczuk <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

    Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need. Whether you\u2019re a rookie agent, a rising team leader or an established veteran broker, we can all benefit from sharpening our skills. Ask yourself, who do you want to […]<\/p>\n","protected":false},"author":1401,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"saved","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/61657"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1401"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61657"}],"version-history":[{"count":2,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/61657\/revisions"}],"predecessor-version":[{"id":61661,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/61657\/revisions\/61661"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=61657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=61657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}