{"id":64983,"date":"2019-10-10T14:48:30","date_gmt":"2019-10-10T14:48:30","guid":{"rendered":"https:\/\/blog.myewm.com\/?p=64983"},"modified":"2019-10-10T14:48:42","modified_gmt":"2019-10-10T14:48:42","slug":"want-a-better-bio-here-are-7-examples-thatll-inspire-you","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=64983","title":{"rendered":"Want a better bio? Here are 7 examples that\u2019ll inspire you"},"content":{"rendered":"
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If your bio needs a refresh, we’ve got you covered. Check out these next-level ideas, taken from real-life agents<\/div>\n<\/div>\n<\/header>\n
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As a content writer, I find that the one piece of content almost no one is happy with is their professional bio. Everyone seems to feel that it could be better \u2014 should be better \u2014 but they\u2019re not sure how to create the effect they\u2019re looking for.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Writing a bio doesn\u2019t have to be difficult. Start by determining the purpose of your bio, then follow some simple techniques to give yourself plenty of options so that you can put together a bio that you\u2019ll be proud of.<\/p>\n

The purpose of a professional bio<\/h2>\n

It might seem that writing a bio is something you do just because you have to. After all, between your website,\u00a0social media\u00a0and introductions at professional events, you\u2019re frequently called upon to give a snapshot of your background and credentials.<\/p>\n

However, a well-constructed bio can do a lot more for you. It can:<\/p>\n

Tell a story<\/h3>\n

Whether it\u2019s the story of how you got into and built your business, what brought you to your local market or what excites you about practicing real estate, a thoughtfully arranged bio can draw the reader into your journey and make them want to work with you.<\/p>\n

Make a connection<\/h3>\n

Think about your\u00a0ideal client, and craft a bio that helps you connect. Perhaps your military service drew you into working as a\u00a0military relocation professional\u00a0(MRP). Maybe you fell in love with your market when you went to college there. Use your bio to connect with your potential audience.<\/p>\n

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Create a context<\/h3>\n<\/div>\n<\/div>\n

Part of the purpose of your bio is to answer the question, \u201cWhy should I work with (insert your name here)?\u201d Answer that question by giving people a context for your services: statistics, experience, awards and other indicators of your fitness.<\/p>\n

Selling yourself can be uncomfortable, but it\u2019s an essential part of helping potential clients learn to trust and rely on your expertise.<\/p>\n

Define your niche<\/h3>\n

If you are an expert in a particular area of real estate, use your bio to define that\u00a0niche\u00a0and explain why you serve it so well. Don\u2019t worry about turning off other clients \u2014 showing your expertise in one area often translates to a positive perception across the board.<\/p>\n

Bios we love<\/h2>\n

Looking at interesting examples of bios can give you an idea of what you want in your own. First-person or third-person, written or video, changes across platforms \u2014 all of these considerations enter into planning and executing your own biographical profile.<\/p>\n

What follows are some great examples of bios with interesting formats, techniques and other elements. They\u2019ll help you think outside the box as consider your own current or future bio.<\/p>\n

Start strong<\/h3>\n

Real estate broker, consultant, and coach Angela Territo\u2019s bio shows the importance of a strong hook, that first line that draws you in and makes you want to know more.<\/p>\n

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When I started out in real estate in 1980, interest rates were at 18%. I learned early on that mastering my mindset would be the most important skill to develop in order to survive in sales.<\/h3>\n<\/blockquote>\n
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Angela Territo<\/p>\n<\/div>\n<\/div>\n

By creating a context for her career in that opening, Territo conveys the following:<\/p>\n

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  • Decades of experience<\/li>\n
  • Market knowledge<\/li>\n
  • The ability to overcome obstacles<\/li>\n<\/ul>\n

    For real estate clients, this opening conveys extensive experience that translates into reassurance and peace-of-mind. For coaching clients, it shows that Territo understands the struggle and has the skills to overcome challenges in the market.<\/p>\n

    Just like a first meeting, an opening paragraph sets the stage for the entire bio and creates a\u00a0first impression for the reader. Make it a great one.<\/p>\n

    Share your market expertise<\/h3>\n
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    Karen Wenner Cooper<\/p>\n<\/div>\n<\/div>\n

    The Northern Virginia\/D.C.-area real estate market serves a diverse and, in many ways, transient population. People come from all over the world to live and work in the area, and it\u2019s often said that no one is actually from there.<\/p>\n

    In her bio, Karen Wenner Cooper emphasizes her Loudoun County roots, differentiating herself through her knowledge of the local market. Because she is from the area, she has insight to offer on the changes and development there. This insight translates into experience and expertise that engenders trust in potential clients.<\/p>\n

    Whether she\u2019s working with people\u00a0relocating to the area\u00a0who want to get to know it better or area natives who want to work with a local expert, Cooper\u2019s emphasis on a lifetime spent in Northern Virginia provides valuable context.<\/p>\n

    Instagram experts<\/h3>\n

    In her bulleted bio, D.C.-area Realtor Vicky Noufal provides a lot of information in just a few words and emojis. The personal, the professional, and the platforms for additional information \u2014 all are succinctly provided for visitors to her\u00a0Instagram.<\/p>\n

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    By choosing just a few details, the reader gets a snapshot of Noufal\u2019s life, personality and level of experience and expertise. This type of short and sweet bio is perfect for a social media platform.<\/p>\n

    Similarly, Jo Delay\u2019s Barefoot Realtor Instagram bio provides plenty of information in a brief and engaging format. The perfectly chosen emojis and brief descriptors offer an easy way to get to know this island property expert.<\/p>\n

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    By using the mobile format as it\u2019s meant to be used, and creating a bio that\u2019s uniquely suited to the platform, these IG profiles stand out \u2014 and draw visitors in.<\/p>\n

    Short but sweet<\/h3>\n
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    Arlene Reed<\/p>\n<\/div>\n<\/div>\n

    We sometimes get the idea that a bio has to be long and drawn-out to be effective. In fact, the opposite is often true. Arlene Reed\u2019s succinct bio is a masterclass in maximizing impact. In just six sentences, she conveys an impressive body of knowledge and experience, fitting in her entrepreneurial background and some of her most impressive accomplishments.<\/p>\n

    Remember, bigger doesn\u2019t always mean better. Scrambling to include every possible detail, award or statistic will not necessarily make your bio more effective. In many cases, it means that people will stop reading halfway through.<\/p>\n

    Start with the most important or impressive aspect of your background, and pare down to the essentials. You might just find that distilling your bio to its essence is the answer to creating the impression you want.<\/p>\n

    Try out a new format<\/h3>\n
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    Jennifer Reinhart<\/p>\n<\/div>\n<\/div>\n

    We are all used to the same-old, same-old when it comes to bios. Three to five paragraphs of prose, perhaps with a bulleted list of awards and certifications at the end. Atlas Real Estate\u2019s Jennifer Reinhart\u2019s Q&A format offers a fun new way to think about bios.<\/p>\n

    By framing her bio as an interview, Reinhardt is able to talk about herself and her career in a natural, first-person way. It\u2019s conversational, it\u2019s casual, and it feels like sitting down and chatting with Reinhart herself. It\u2019s the initial client interview in written form.<\/p>\n

    Think about your bio in terms of new and interesting formats, whether Q&A, top 10 list or listicle. Making it fun and engaging for the reader \u2014 and communicating in your own personal voice \u2014 helps the reader imagine what it\u2019s like working with you.<\/p>\n

    Use video for maximum impact<\/h3>\n

    Video marketing is the preferred format for content creation across many platforms, yet many real estate professionals are reluctant to create videos. Take a look at Philadelphia agent Caitlin Beck\u2019s video bio, and you might rethink your reluctance.<\/p>\n

    By presenting her bio as a video business card, Beck has the opportunity to make a solid first impression on potential clients. Watching this video, one can imagine what it would be like to talk with Beck about your real estate needs or tour homes with her. Her professionalism and presentation are huge selling points.<\/p>\n

    At the same time, the interspersed views of her market make the point that she knows the area and, more importantly, she loves the area. Her passion and enthusiasm come through \u2014 and draw in potential clients.<\/p>\n