{"id":67297,"date":"2020-04-24T13:11:54","date_gmt":"2020-04-24T13:11:54","guid":{"rendered":"https:\/\/blog.myewm.com\/?p=67297"},"modified":"2020-04-24T13:11:54","modified_gmt":"2020-04-24T13:11:54","slug":"use-rpr-to-pinpoint-your-direct-mail-campaign-targets","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=67297","title":{"rendered":"Use RPR to Pinpoint Your Direct Mail Campaign Targets"},"content":{"rendered":"<div class=\"col-xs-12 col-lg-8\">\n<div class=\"detail\">\n<p>In an effort to help REALTORS make the most of their current &#8220;work from home&#8221; situations, we&#8217;re covering a how-to series that strives to answer the question, &#8220;How can I use RPR right now to meet the needs of my clients and generate new prospects?&#8221;<\/p>\n<p>In this article, we&#8217;re specifically looking at generating a mailing list for your next direct mail campaign. Along the way, you&#8217;ll have some decisions to make, such as:<\/p>\n<ul>\n<li>Who is your target audience?<\/li>\n<li>Are you looking to connect with investors?<\/li>\n<li>Current homeowners?<\/li>\n<\/ul>\n<p>Knowing these answers is critical to getting the proper contacts for your campaign. This is where Absentee Owners versus Owner Occupied comes into play.<\/p>\n<p>For example, you may want to send owner-occupied homes a custom message about the current market and their current needs. Absentee-owned properties, on the other hand, might appreciate an update on current home values and that now is a good time to cash in on their investment. It&#8217;s crucial to understand which address is the most appropriate to use for each situation to make sure your message is delivered properly.<\/p>\n<p>Finding these specific addresses and creating your mailing labels for them isn&#8217;t that hard to pull off once you get the hang of it. Here&#8217;s how to do it in RPR.<\/p>\n<h2>It Starts With Search<\/h2>\n<p>1. Visit RPR at\u00a0<a href=\"https:\/\/www.narrpr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">narrpr.com<\/a>.<\/p>\n<p>2. Choose the\u00a0<em>All Properties<\/em>\u00a0search.<\/p>\n<p><img src=\"https:\/\/retechnology.com\/images\/Article_pics3\/Article_pics3b\/rpr_pinpoint-direct-mail-campaign_2.png\" alt=\"rpr pinpoint direct mail campaign 2\" width=\"100%\" \/><\/p>\n<p>3. Enter a geographic area into the search bar.<\/p>\n<p>4. Select the search button (the magnifying glass icon)<\/p>\n<p>5. From the search results, you have a few choices on how you arrive at your results:<\/p>\n<ul>\n<li>Use the filters to narrow results<br \/>\n<img src=\"https:\/\/retechnology.com\/images\/Article_pics3\/Article_pics3b\/rpr_pinpoint-direct-mail-campaign_3.png\" alt=\"rpr pinpoint direct mail campaign 3\" width=\"100%\" \/><\/li>\n<li>Use the RPR map to draw a geography and narrow results<br \/>\n<img src=\"https:\/\/retechnology.com\/images\/Article_pics3\/Article_pics3b\/rpr_pinpoint-direct-mail-campaign_4.png\" alt=\"rpr pinpoint direct mail campaign 4\" width=\"100%\" \/><\/li>\n<\/ul>\n<p>6. Once you have your search results set, select\u00a0<em>Mailing Labels<\/em>.<\/p>\n<p><img src=\"https:\/\/retechnology.com\/images\/Article_pics3\/Article_pics3b\/rpr_pinpoint-direct-mail-campaign_5.png\" alt=\"rpr pinpoint direct mail campaign 5\" width=\"100%\" \/><\/p>\n<p>7. The\u00a0<em>Mailing Labels<\/em>\u00a0dialog opens.<\/p>\n<p>8. Choose your layout: Select\u00a0<em>CSV<\/em>\u00a0or\u00a0<em>PDF<\/em>.<\/p>\n<ul>\n<li>If\u00a0<em>PDF<\/em>\u00a0is selected, choose from three format options:\n<ul>\n<li>Avery 5160: 30 per sheet<\/li>\n<li>Avery 5161: 20 per sheet<\/li>\n<li>Avery 5162: 14 per sheet<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img src=\"https:\/\/retechnology.com\/images\/Article_pics3\/Article_pics3b\/rpr_pinpoint-direct-mail-campaign_6.png\" alt=\"rpr pinpoint direct mail campaign 6\" width=\"100%\" \/><\/p>\n<ul>\n<li>If\u00a0<em>CSV<\/em>\u00a0is selected, your output will include these columns:\n<ul>\n<li>Full Name<\/li>\n<li>First Name<\/li>\n<li>Last Name<\/li>\n<li>Full Street Address<\/li>\n<li>Address<\/li>\n<li>City<\/li>\n<li>State<\/li>\n<li>ZIP<\/li>\n<li>ZIP+4<\/li>\n<li>On Do Not Mail List<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Customize your labels:<\/strong><\/p>\n<p>9. Select Address Type:\u00a0<em>Property<\/em>\u00a0or\u00a0<em>Tax Billing<\/em><\/p>\n<ul>\n<li>Choose\u00a0<em>Tax Billing<\/em>\u00a0if you want to reach Absentee Owners<\/li>\n<li>Choose\u00a0<em>Property<\/em>\u00a0if you want to reach Owner Occupied<\/li>\n<\/ul>\n<p><img src=\"https:\/\/retechnology.com\/images\/Article_pics3\/Article_pics3b\/rpr_pinpoint-direct-mail-campaign_7.png\" alt=\"rpr pinpoint direct mail campaign 7\" width=\"100%\" \/><\/p>\n<p>10. Choose how you want the labels addressed:<\/p>\n<ul>\n<li>Owner Name<\/li>\n<li>Owner Name &#8220;and\/or Current Resident&#8221;<\/li>\n<li>&#8220;Current Resident&#8221;<\/li>\n<li>A Custom Name you select<\/li>\n<\/ul>\n<p><strong>Filter your labels:<\/strong><\/p>\n<p>1. Choose Occupancy Type:<\/p>\n<ul>\n<li><em>All<\/em>\u00a0\u2013 Includes all properties in the search results<\/li>\n<li><em>Owner Occupied<\/em>\u00a0\u2013 Only includes properties where the fields &#8220;Owner Occupied&#8221; is set to\u00a0<em>Yes<\/em><\/li>\n<li><em>Absentee Owner<\/em>\u00a0\u2013 Only includes properties where the fields &#8220;Owner Occupied&#8221; is set to\u00a0<em>No<\/em><\/li>\n<\/ul>\n<p><img src=\"https:\/\/retechnology.com\/images\/Article_pics3\/Article_pics3b\/rpr_pinpoint-direct-mail-campaign_8.png\" alt=\"rpr pinpoint direct mail campaign 8\" width=\"100%\" \/><\/p>\n<p>2. Select which labels to exclude:<\/p>\n<ul>\n<li>Exclude listed properties<\/li>\n<li>Exclude properties on Do Not Mail list<\/li>\n<li>Exclude properties with incomplete addresses<\/li>\n<\/ul>\n<p>3. Select which records to export. Remember, you have a max of 2,000* each month.\u00a0<em>(*Now 4,000 thru June 2020)<\/em><\/p>\n<ul>\n<li>Select\u00a0<em>All<\/em><\/li>\n<li>Or choose a\u00a0<em>Range<\/em>\u00a0(From\/to): controls the number of records to export by specifying a selection range.<\/li>\n<\/ul>\n<p><em>To view the original article, visit the\u00a0<a href=\"http:\/\/blog.narrpr.com\/tips\/pinpoint-direct-mail-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">RPR blog<img src=\"https:\/\/retechnology.com\/components\/com_sh404sef\/images\/external-white.png\" alt=\"RPR blog\" border=\"0\" \/><\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an effort to help REALTORS make the most of their current &#8220;work from home&#8221; situations, we&#8217;re covering a how-to series that strives to answer the question, &#8220;How can I use RPR right now to meet the needs of my clients and generate new prospects?&#8221; In this article, we&#8217;re specifically looking at generating a mailing [&hellip;]<\/p>\n","protected":false},"author":1401,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"saved","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[9,105],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/67297"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1401"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67297"}],"version-history":[{"count":1,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/67297\/revisions"}],"predecessor-version":[{"id":67298,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/67297\/revisions\/67298"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}