{"id":68846,"date":"2020-11-20T10:04:30","date_gmt":"2020-11-20T15:04:30","guid":{"rendered":"https:\/\/blog.myewm.com\/?p=68846"},"modified":"2020-11-20T10:04:30","modified_gmt":"2020-11-20T15:04:30","slug":"are-you-lookin-at-me-are-you-lookin-at-me","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=68846","title":{"rendered":"Are You Lookin\u2019 at Me? Are YOU Lookin\u2019 at ME?"},"content":{"rendered":"
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How do you get noticed online? To gain a following, you must offer something unique by first understanding your audience \u2013 and it doesn\u2019t hurt to be funny.<\/p>\n<\/div>\n

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WASHINGTON \u2013 People do business with those they know, like and trust. But getting to that level with potential customers is difficult in a virtual world. There\u2019s a lot of noise on the internet, so how do you break through it and stay top of mind?<\/p>\n

Kevin Tengan, vice president of marketing at Berkshire Hathaway HomeServices Verani Realty in Londonderry, N.H., described a strategy called \u201cmarketing to brand\u201d during his session, \u201cDominate Digital Marketing,\u201d at the virtual 2020 Realtors\u00ae Conference & Expo. The strategy focuses on establishing and communicating what sets you apart from the competition and sharing an authentic message with the people you\u2019re trying to reach online.<\/p>\n

\u201cWhat are the problems you\u2019re trying to solve for your clients, and what are your results?\u201d Tengan said. \u201cAre you connecting with consumers or just selling services?\u201d<\/p>\n

Core steps of \u201cmarketing to brand.\u201d<\/p>\n

1.\u00a0Be relevant.<\/strong>\u00a0\u201cUnderstand your audience, and create content that they can relate to,\u201d Tengan said.<\/p>\n

Keep in mind that not everyone is ready to buy or sell now, and some might be months or years away from making that decision. Don\u2019t focus all your content on immediate information for people who are currently in the market. Meet people where they are and give them what they need for the moment they\u2019re in \u2013 and do it consistently.<\/p>\n

\u201cYou need to deliver the kind of content they\u2019re seeking not one time, not two times, but over and over again,\u201d Tengan added.<\/p>\n

He noted that when people conduct research online, they often run into the same content from the same sources. Those sources have been able to top search results consistently because they\u2019ve remained relevant, he said. Pros share stories about the communities they serve, as well as interview community stakeholders and leverage their audiences for greater exposure.<\/p>\n

\u201cInform people about what\u2019s going on in their marketplace,\u201d he said. \u201cPosition yourself as the information hub.\u201d<\/p>\n

2.\u00a0Add value.<\/strong>\u00a0This doesn\u2019t just mean educating clients, though that\u2019s a noble goal. It also means entertaining them, Tengan said.<\/p>\n

For example, maybe you want to share a recipe you love. Instead of posting the ingredients on social media, \u201cwhy not record yourself making the dish?\u201d he added. Not only will this give useful information to your followers, but the video will grab their attention and give them a peek at your personality.<\/p>\n

\u201cDon\u2019t share for the sake of sharing,\u201d Tengan said. \u201cmake sure each piece of content has a purpose and adds value.\u201d<\/p>\n

3.\u00a0Be you.<\/strong>\u00a0You may have heard advice that you should focus less on yourself and more on clients in your marketing. But it\u2019s OK to talk about yourself and your passions: \u201cPeople want to know who you are when you\u2019re not in the office,\u201d Tengan said, and video is the best platform to reveal yourself to your clients.<\/p>\n

\u201cVideo hits on the visual and the audio. We hear your voice, we see your body language, and we feel like we\u2019re getting to know you.\u201d Plus, you can build trust with a larger audience by sharing polished, professional video clips online. You can also use video to fuel other types of content.<\/p>\n

\u201cYou can repurpose your video for every other media type,\u201d Tengan said. \u201cYou could pull freeze frames and use them as photos or transcribe the video for a blog post.\u201d<\/p>\n

He advises using hashtags that are unique to you when sharing videos. That way, people can search the hashtag and find all your videos in one place. You can also hashtag your community or groups you\u2019re interested in so people who are also searching for those terms can find you.<\/p>\n

By Graham Wood<\/h6>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Getty Images\/skynesher How do you get noticed online? To gain a following, you must offer something unique by first understanding your audience \u2013 and it doesn\u2019t hurt to be funny. WASHINGTON \u2013 People do business with those they know, like and trust. But getting to that level with potential customers is difficult in a virtual […]<\/p>\n","protected":false},"author":1401,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"saved","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/68846"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1401"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68846"}],"version-history":[{"count":1,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/68846\/revisions"}],"predecessor-version":[{"id":68847,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/68846\/revisions\/68847"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}