{"id":72675,"date":"2024-02-28T14:20:00","date_gmt":"2024-02-28T19:20:00","guid":{"rendered":"https:\/\/blog.myewm.com\/?p=72675"},"modified":"2024-02-28T14:20:00","modified_gmt":"2024-02-28T19:20:00","slug":"chatgpt-and-python-this-dynamic-duo-will-redefine-your-marketing","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=72675","title":{"rendered":"ChatGPT and Python: This dynamic duo will redefine your marketing"},"content":{"rendered":"<div class=\"heading share-section\">\n<header class=\"entry-header\"><\/header>\n<div class=\"share-section\">\n<div class=\"share-via-email-wrap\">\n<div class=\"sve-inner\">\n<div class=\"email-inner clearing active\">\n<form id=\"share-via-email-from\" class=\"share-form\" name=\"share-via-email-from\" novalidate=\"novalidate\" data-dashlane-rid=\"cdf03c9f2cb1f112\" data-form-type=\"other\">\n<div class=\"email-body \"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<article id=\"post-1006084\">\n<div class=\"content-wrap\">\n<div class=\"entry-content-inner\">\n<div id=\"events-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p>If you want to become the dominant player in your market in 2024, it\u2019s time to leave behind many of the old-school marketing and lead generation strategies from the past and embrace what\u00a0<a href=\"https:\/\/www.inman.com\/2023\/08\/09\/katie-lance-were-in-a-big-moment-with-chatgpt-and-ai\/\" target=\"_blank\" rel=\"noopener\">ChatGPT\u2019s<\/a>\u00a0new Python app can do to revolutionize your business.<\/p>\n<p>Best of all, upgrading from ChatGPT 3.5 to\u00a0<a href=\"https:\/\/chat.openai.com\/auth\/login\">ChatGPT 4.0\u00a0<\/a>only costs $20 per month, and it can tell you exactly how to tap into its cutting-edge technology \u2014 no programming experience needed.<\/p>\n<p>I recently sat in on a webinar with real estate coach\u00a0<a href=\"https:\/\/jerrykidd.com\/about-jerry-kidd\/\">Jerry Kidd<\/a>\u00a0where he briefly discussed the new apps for ChatGPT 4.0. When I asked ChatGPT 4.0 about its new apps and what they do, at the top of its list was Python.<\/p>\n<div id=\"events-sidebar\" class=\"sidebar\">Python is a sophisticated programming language that according to <a href=\"https:\/\/www.inman.com\/2023\/10\/20\/as-objection-handlers-come-under-fire-these-7-chatgpt-ideas-hold-up\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>\u00a0\u201cis an incredibly versatile programming language that can be used for a wide range of tasks, including data analysis, automation, and even web development. It\u2019s known for its readability and simplicity, making it a popular choice for beginners in coding as well as seasoned developers.\u201d<\/div>\n<\/div>\n<\/div>\n<div id=\"trending-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p>I\u2019ve spent several days playing with the Python app and learning exactly how to structure your prompts so you can easily tap into this powerful tool.<\/p>\n<h2><b>The simplest way to access Python<\/b><\/h2>\n<p>The simplest approach is to ask ChatGPT 4.0 (this is not available on 3.5) to use Python when you write your\u00a0<a href=\"https:\/\/www.inman.com\/2023\/05\/23\/ai-on-the-go-the-new-chatgpt-ios-app-is-finally-here\/\" target=\"_blank\" rel=\"noopener\">prompts<\/a>. For example, \u201cUse Python to identify the top-rated home inspectors in my market,\u201d or \u201cUse Python to evaluate how the current economic trends are impacting first-time buyers.\u201d<\/p>\n<p>ChatGPT explains how this works:<\/p>\n<p><i>When you reference \u201cPython\u201d in a prompt, it doesn\u2019t automatically trigger the use of the Python tool in my environment. The decision to use Python is based on whether or not it\u2019s necessary or helpful for answering your question. If a question can benefit from computational analysis, data processing, or any kind of task that Python is well-suited to handle, I\u2019ll then use the Python tool to assist in generating a response.<\/i><\/p>\n<div id=\"trending-sidebar\" class=\"sidebar\">\n<div class=\"panel  select\"><i>For example, if you ask for a calculation, data analysis, or to generate a list based on certain criteria (like the low-cost recreational activities), using Python is a great choice. On the other hand, for general inquiries, advice, or topics that don\u2019t require computational work, I\u2019ll respond directly without Python.<\/i><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"read_next-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p><i>The responses you receive, whether they involve Python or not, are always aimed to be the top responses based on the analysis and information available to me, tailored to meet your query as accurately and helpfully as possible.<\/i><\/p>\n<h2><b>Have ChatGPT 4.0 tell you how to create the scripts you need in Python<\/b><\/h2>\n<p>An area where ChatGPT 4.0 really excels is helping agents automate\u00a0<a href=\"https:\/\/www.inman.com\/2023\/06\/30\/procrastinate-much-7-things-agents-have-put-off-far-too-long\/\" target=\"_blank\" rel=\"noopener\">repetitive tasks<\/a>. Rather than relying on human experts to tell you how to do this, you can now ask ChatGPT 4.0 to generate prompts in Python. Below you\u2019ll find the exact Python prompts you can use to do the following tasks (Note: These answers were all generated by ChatGPT 4.0).<\/p>\n<h3><b>Scheduling emails<\/b><\/h3>\n<p><b>Instruction example<\/b>: \u201cCan you create a Python script for me that automatically sends out \u2018Happy Anniversary\u2019 emails to my clients on the anniversary of their home purchase? The email should include their name, the date of purchase, and a personalized message.\u201d<\/p>\n<div id=\"read_next-sidebar\" class=\"sidebar\"><\/div>\n<\/div>\n<\/div>\n<div id=\"webinar-block\">\n<div id=\"webinar-panel\">\n<h4>(Note the command: \u201cCan you create a Python script for me that \u2026?\u201d)<\/h4>\n<\/div>\n<\/div>\n<div id=\"extended-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p><b>How it helps<\/b>:<\/p>\n<ul>\n<li aria-level=\"1\">This script can connect to the agent\u2019s email and client\u00a0<a href=\"https:\/\/www.inman.com\/2023\/11\/10\/turn-your-database-into-an-atm-6-rules-to-engage\/\" target=\"_blank\" rel=\"noopener\">database<\/a>.<\/li>\n<li aria-level=\"1\">On each anniversary, it sends a personalized email, enhancing client relationships.<\/li>\n<\/ul>\n<h3><b>Follow-up emails after open houses<\/b><\/h3>\n<p><b>Instruction example<\/b>:\u00a0\u201cCan you create a script that automatically sends follow-up emails to visitors after an open house? The email should thank them for coming, include details about the property they visited, and offer to answer any questions or schedule a private showing.\u201d<\/p>\n<p>(Note the command: \u201cCan you create a script that automatically\u2026?\u201d)<\/p>\n<p><b>How it helps:<\/b><\/p>\n<ul>\n<li aria-level=\"1\">This ensures timely and personalized follow-up with\u00a0<a href=\"https:\/\/www.inman.com\/2023\/10\/12\/5-tips-for-nurturing-hesitant-buyers-who-cant-quite-commit\/\" target=\"_blank\" rel=\"noopener\">potential buyers<\/a>.<\/li>\n<li aria-level=\"1\">It helps in keeping the property fresh in the minds of visitors and encourages further interaction.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"extended-ad\" class=\"desktop-only\">\n<div class=\"ad-label\"><b>Monthly market update reports to clients<\/b><\/div>\n<\/div>\n<div id=\"extended1-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p><b>Instruction example:<\/b>\u00a0\u201cI need a system that compiles and sends monthly market updates to my clients. It should include recent sales data, current listings, and trends in the areas they are interested in. Can you set up an automated process for this?\u201d<\/p>\n<p>(Note the commands: \u201cI need a system that\u2026\u201d and \u201cCan you set up an automated process for this?\u201d)<b><\/b><\/p>\n<p><b>How it helps:<\/b><\/p>\n<ul>\n<li aria-level=\"1\">Provides clients with valuable and current market insights, positioning the agent as a knowledgeable resource.<\/li>\n<li aria-level=\"1\">Enhances client engagement by keeping them informed about the real estate market.<\/li>\n<\/ul>\n<h3><b>Birthday and special occasion greetings<\/b><\/h3>\n<p><b>Instruction example:<\/b>\u00a0\u201cCan you help me\u00a0<a href=\"https:\/\/www.inman.com\/2022\/10\/18\/get-more-done-how-to-leverage-automation-to-lighten-your-daily-load\/\" target=\"_blank\" rel=\"noopener\">automate<\/a>\u00a0the sending of personalized birthday and special occasion greetings to my clients? Each message should include their name and a friendly note and be sent on the appropriate date.\u201d<\/p>\n<\/div>\n<\/div>\n<div id=\"extended-ad1\" class=\"desktop-only\">\n<div class=\"ad-label\">(Note the command: \u201cCan you help me automate\u2026\u201d)<\/div>\n<\/div>\n<div id=\"extended2-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p><b>How it helps:<\/b><\/p>\n<ul>\n<li aria-level=\"1\">Personalizes client interactions by acknowledging important dates in their lives.<\/li>\n<li aria-level=\"1\">Strengthens client relationships and enhances the agent\u2019s reputation for thoughtful customer service.<\/li>\n<\/ul>\n<p>ChatGPT 4.0 goes on to explain:<\/p>\n<p><i>Each of these examples demonstrates how ChatGPT can be used to automate various aspects of client communication and information dissemination. This not only saves time for the real estate agent but also helps in maintaining a high level of personalized service, which is crucial in the real estate business. These automated systems can be set up with minimal technical expertise but offer significant benefits in terms of efficiency and client satisfaction.<\/i><\/p>\n<h2><b>8 additional prompts that can guide your work with ChatGPT 4.0\u2019s Python app in 2024<\/b><\/h2>\n<p>Inman contributor Jimmy Burgess authored an excellent article about using\u00a0<a href=\"https:\/\/www.inman.com\/2023\/02\/17\/the-secret-is-out-23-ways-realtors-can-use-chatgpt\/\">ChatGPT 3.5 back in February<\/a>\u00a0and a follow-up\u00a0<a href=\"https:\/\/www.inman.com\/2023\/06\/15\/40-game-changing-chatgpt-prompts-every-agent-should-use\/\">article in June 2023<\/a>\u00a0where he provided \u201cGame changing ChatGPT prompts every agent should use.\u201d Most of these prompts begin with the words \u201cGive me.\u201d You can change these prompts to ChatGPT Python prompts using the examples below.<\/p>\n<\/div>\n<\/div>\n<div id=\"extended-ad2\" class=\"desktop-only\">\n<div class=\"ad-label\">(Note: The prompts that begin with \u201cGive me\u201d are from Burgess. The remainder of the prompts were recommended by ChatGPT 4.0.)<\/div>\n<\/div>\n<div id=\"extended3-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p>To use these for your local market area, replace any prompts with \u201cAustin, Texas\u201d with your city, state, and\/or subdivision.<\/p>\n<h3><b>1. Rewriting property descriptions for MLS optimization<\/b><\/h3>\n<p><b>Old Prompt:<\/b>\u00a0\u201cRewrite my property description for the Multiple Listing Service so it is optimized to motivate the reader to see the property.\u201d<\/p>\n<p><b>Python Prompt:<\/b>\u00a0\u201cUse Python to analyze high-performing\u00a0<a href=\"https:\/\/www.inman.com\/2019\/02\/26\/what-the-golden-girls-can-teach-you-about-property-descriptions\/\" target=\"_blank\" rel=\"noopener\">property listings<\/a>\u00a0on the MLS and apply NLP techniques to rewrite my property description, ensuring it is optimized to attract and motivate potential buyers.\u201d<\/p>\n<p>(Please note that one of the reasons the Python prompt above is so powerful is its use of Neurolinguistic Programming (NLP), one of the most powerful tools available for making persuasive arguments.)<\/p>\n<h3><b>2. Search engine-optimized social media post for buying vs. renting in Austin, Texas<\/b><\/h3>\n<p><b>Old prompt:<\/b>\u00a0\u201cGive me an SEO-optimized post for LinkedIn, Instagram, YouTube, Facebook, and Twitter with seven reasons buying a home is smarter than renting in Austin, Texas.\u201d<\/p>\n<\/div>\n<\/div>\n<div id=\"extended-ad3\" class=\"desktop-only\">\n<div class=\"ad-label\"><b>Python prompt:<\/b>\u00a0\u201cEmploy Python to research current real estate trends and user engagement data in Austin, Texas, and generate an SEO-optimized post for LinkedIn, Instagram, YouTube, Facebook, and Twitter, highlighting seven reasons why buying a home is smarter than renting in this area.\u201d<\/div>\n<\/div>\n<div id=\"extended4-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p>(Note the command: \u201cGenerate an SEO-optimized post for LinkedIn, Instagram, YouTube, Facebook, and Twitter.\u201d You can use this prompt to quickly create appropriate posts for each of the social media sites above.)<\/p>\n<h3><b>3. Search engine-optimized Facebook post for a specific property<\/b><\/h3>\n<p><b>Old prompt:<\/b>\u00a0\u201cGive me an SEO-optimized Facebook post for the home located at [address] with the following MLS (multiple listing service) description.\u201d<\/p>\n<p><b>Python prompt:<\/b>\u00a0\u201cUtilize Python to analyze effective real estate\u00a0<a href=\"https:\/\/www.inman.com\/2023\/07\/06\/bored-with-your-facebook-feed-7-ways-to-jazz-it-up\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0posts and apply SEO strategies to create an optimized post for the home located at [address], enhancing its MLS description to maximize reach and engagement on Facebook.\u201d<\/p>\n<h3><b>4. Unique promotional strategies for real estate agents<\/b><\/h3>\n<p><b>Old prompt:<\/b>\u00a0\u201cGive me 20 ways a real estate agent can uniquely promote his business.\u201d<\/p>\n<\/div>\n<\/div>\n<div id=\"extended-ad4\" class=\"desktop-only\">\n<div class=\"ad-label\"><b>Python prompt:<\/b>\u00a0\u201cProgram Python to scrape and analyze successful real estate marketing campaigns from various platforms to suggest 20 unique ways a real estate agent can promote his business.\u201d<\/div>\n<\/div>\n<div id=\"extended5-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p>(Note the command: \u201cProgram Python to scrape and analyze successful real estate marketing campaigns.\u201d This is huge, because Python will evaluate what\u2019s working and then apply it to the results it generates. The top results will be the ones that are the most effective.)<\/p>\n<h3><b>5. For Facebook Posts for a Realtor in a specific market<\/b><\/h3>\n<p><b>Original prompt:<\/b>\u00a0\u201cGive me 10 Facebook posts for a Realtor in Austin, Texas.\u201d<\/p>\n<p><b>Python prompt:<\/b>\u00a0\u201cGenerate a list of 10 engaging Facebook post ideas for a Realtor in Austin, Texas, focusing on the unique aspects of the local real estate market, community events, and housing trends.\u201d<\/p>\n<p>(Note the use of the words \u201cengaging\u201d and \u201cunique.\u201d These two words direct Python to find data that best matches those two criteria.)<\/p>\n<h3><b>6. For LinkedIn Articles for a Realtor in a specific market<\/b><\/h3>\n<p><b>Original prompt:<\/b>\u00a0\u201cGive me 10 LinkedIn articles for a Realtor in Austin, Texas.\u201d<\/p>\n<\/div>\n<\/div>\n<div id=\"extended-ad5\" class=\"desktop-only\">\n<div class=\"ad-label\"><b>Python prompt:<\/b>\u00a0\u201cCreate outlines for 10\u00a0<a href=\"https:\/\/www.inman.com\/2022\/10\/11\/7-reasons-you-should-seriously-reconsider-linkedin\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0articles tailored for a Realtor in Austin, Texas, highlighting market analysis, investment opportunities, and professional insights into the Austin real estate scene.\u201d<\/div>\n<\/div>\n<div id=\"extended6-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<h3><b>7. For a search engine-optimized Facebook post on buying in a specific market despite interest rates<\/b><\/h3>\n<p><b>Original prompt:<\/b>\u00a0\u201cGive me an SEO-optimized Facebook post with five reasons a potential homebuyer should consider buying a home in Austin, Texas despite an increase in interest rates.\u201d<\/p>\n<p><b>Python prompt:<\/b>\u00a0\u201cDraft an SEO-optimized Facebook post that presents five compelling reasons for potential homebuyers to consider purchasing a home in Austin, Texas, even with rising interest rates, focusing on long-term investment benefits and the resilience of the Austin housing market.\u201d<\/p>\n<p>(Note the words \u201cSEO optimized,\u201d which should help to drive SEO on your posts.)<\/p>\n<h3><b>8. For a search engine-optimized Instagram post on buying in a specific market despite rising prices<\/b><\/h3>\n<p><b>Original prompt:<\/b>\u00a0\u201cGive me an SEO-optimized Instagram post with five reasons buying a home in Austin, Texas right now is smart even though home prices have gone up over the last few years.\u201d<\/p>\n<\/div>\n<\/div>\n<div id=\"extended-ad6\" class=\"desktop-only\">\n<div class=\"ad-label\"><b>Python prompt:<\/b>\u00a0\u201cConstruct an SEO-optimized\u00a0<a href=\"https:\/\/www.inman.com\/2023\/11\/20\/what-app-should-i-use-to-edit-reels-on-instagram\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\u00a0post detailing five key reasons why it is a wise decision to buy a home in Austin, Texas at present, despite the recent increase in home prices, emphasizing factors like the city\u2019s growth, lifestyle, and future investment potential.\u201d<\/div>\n<\/div>\n<div id=\"extended7-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<h2><b>2 use cases illustrating how ChatGPT works hand-in-hand with Python<\/b><\/h2>\n<p>I asked ChatGPT to evaluate this article and make additional recommendations for Inman readers. While ChatGPT 4.0 made a number of technical suggestions, the one that I thought was most useful was \u201cpractical examples.\u201d I then asked it for specific case studies that weren\u2019t programming-based. Here\u2019s how it responded:<\/p>\n<p><em>Here are a couple of hypothetical use cases where real estate professionals could leverage ChatGPT and Python without needing to delve into the programming details themselves.<\/em><\/p>\n<h3><em><b>Lead generation through targeted campaigns<\/b><\/em><\/h3>\n<p><em><b>Scenario:<\/b>\u00a0A real estate agent wants to create a targeted campaign to reach potential sellers in a neighborhood where home values have risen significantly.<\/em><\/p>\n<\/div>\n<\/div>\n<div id=\"extended-ad7\" class=\"desktop-only\">\n<div class=\"ad-label\"><em><b>How ChatGPT and Python help:<\/b>\u00a0The agent uses ChatGPT to draft a compelling message that emphasizes the increase in home values. They then utilize the Python app to analyze demographic and property data to identify homeowners who have lived in their homes for more than 10 years (a group more likely to sell). The Python app can also help automate the sending of these personalized messages at scale.<\/em><\/div>\n<\/div>\n<div id=\"extended8-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<h3><em><b>Market analysis for buyer education<\/b><\/em><\/h3>\n<p><em><b>Scenario:<\/b>\u00a0An agent seeks to educate potential buyers on the benefits of purchasing in a specific area, targeting those who are undecided or considering different neighborhoods.<\/em><\/p>\n<p><em><b>How ChatGPT and Python help:<\/b>\u00a0ChatGPT can generate informative content on the benefits of living in the target area, including community amenities, schools, and growth potential. Python can be used to pull in recent market data, providing up-to-date statistics and trends to bolster the agent\u2019s message, which can be distributed via email or social media campaigns.<\/em><\/p>\n<p><em>In each of these scenarios, the agent doesn\u2019t need to understand the inner workings of Python or data analysis. Instead, they can focus on what they do best \u2014 connecting with clients and closing deals \u2014 while ChatGPT and Python handle the data-heavy lifting in the background.<\/em><\/p>\n<\/div>\n<\/div>\n<div id=\"extended9-block\" class=\"content-block\">\n<div class=\"block-inner clearing\">\n<p><em>The key takeaway for your readers is that these tools can be used as a personal assistant that automates and personalizes tasks that would otherwise take up valuable time, allowing them to focus on direct revenue-generating activities.<\/em><\/p>\n<p>If you\u2019re not already working with\u00a0<a href=\"https:\/\/www.inman.com\/2023\/06\/15\/40-game-changing-chatgpt-prompts-every-agent-should-use\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>, put it at the top of your New Year\u2019s resolutions for 2024. The agents who are early adopters are going to trounce their competition \u2014 make sure you\u2019re one of those early adopters now.<\/p>\n<h6><em>BY BERNCE\u00a0ROSSRNI<\/em><\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>If you want to become the dominant player in your market in 2024, it\u2019s time to leave behind many of the old-school marketing and lead generation strategies from the past and embrace what\u00a0ChatGPT\u2019s\u00a0new Python app can do to revolutionize your business. Best of all, upgrading from ChatGPT 3.5 to\u00a0ChatGPT 4.0\u00a0only costs $20 per month, and [&hellip;]<\/p>\n","protected":false},"author":1401,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[9,61],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/72675"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1401"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72675"}],"version-history":[{"count":1,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/72675\/revisions"}],"predecessor-version":[{"id":72676,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/72675\/revisions\/72676"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}