{"id":9288,"date":"2008-08-04T14:31:16","date_gmt":"2008-08-04T18:31:16","guid":{"rendered":"http:\/\/www.ewm.com\/internalblog\/2008\/08\/04\/are-you-weaving-the-12-most-powerful-words-in-the-english-language-into-your-listing-presentation\/"},"modified":"2008-08-04T14:31:16","modified_gmt":"2008-08-04T18:31:16","slug":"are-you-weaving-the-12-most-powerful-words-in-the-english-language-into-your-listing-presentation","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=9288","title":{"rendered":"Are You Weaving the 12 Most Powerful Words in the English Language Into Your Listing Presentation?"},"content":{"rendered":"<p align=\"left\">In the listing presentation class, we will be discussing a portion of this informative, how-to\u00a0book:\u00a0 <em><strong>How to Wow &#8211; Proven Strategies for <a href=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" title=\"how-to-wow.jpg\"><img src=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" alt=\"how-to-wow.jpg\" align=\"right\" \/><\/a>Presenting Your Ideas, Persuading Your Audience and Perfecting Your Image<\/strong><\/em>, by Frances Cole Jones.<\/p>\n<ul>\n<li>Do you know the\u00a0twelve <strong>Most Powerful Words<\/strong> in the English Language?\u00a0 These words have been proven to evoke emotion in a listener or reader.<\/li>\n<li>Are you overusing <strong>useless modifiers<\/strong>?<a href=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" title=\"how-to-wow.jpg\"><img loading=\"lazy\" src=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" alt=\"how-to-wow.jpg\" align=\"right\" border=\"0\" width=\"1\" height=\"1\" \/><\/a><img loading=\"lazy\" src=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" alt=\"how-to-wow.jpg\" align=\"right\" border=\"0\" width=\"1\" height=\"1\" \/>\u00a0 Those fifteen words\u00a0are as follows:\u00a0 Amazing, Awesome, Boring, Cool, Exciting, Extraordinary, Fun, Good, Great, Hard, Incredible, Interesting, Nice, Terrific, and Wonderful<\/li>\n<li>Are you using your <strong>diaphragm<\/strong> to improve\/darken the timbre of your voice?<\/li>\n<li>Did you know that wearing the color <strong>blue<\/strong> breeds trust?<a href=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" title=\"how-to-wow.jpg\"><img loading=\"lazy\" src=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" alt=\"how-to-wow.jpg\" align=\"right\" border=\"0\" width=\"1\" height=\"1\" \/><\/a><img loading=\"lazy\" src=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/wp-content\/blogs.dir\/233\/files\/2008\/08\/how-to-wow.jpg\" alt=\"how-to-wow.jpg\" align=\"right\" border=\"0\" width=\"1\" height=\"1\" \/><\/li>\n<li>Do you practice <strong>guided visual imagery<\/strong>?<\/li>\n<li>Do you know how to increase cooperation\u00a0from 60-94%?\u00a0\u00a0from anyone?<\/li>\n<\/ul>\n<p><strong>The twelve most powerful\u00a0English words are:<\/strong><\/p>\n<ol>\n<li>You\u00a0 (the most powerful)<\/li>\n<li>Money<\/li>\n<li>Save<\/li>\n<li>New<\/li>\n<li>Easy<\/li>\n<li>Love<\/li>\n<li>Discovery<\/li>\n<li>Results<\/li>\n<li>Health<\/li>\n<li>Proven<\/li>\n<li>Guarantee<\/li>\n<li>Free<\/li>\n<\/ol>\n<blockquote><p>&#8220;In the 1970&#8217;s, <strong>Yale**<\/strong> University\u00a0compiled this data after long-term experiments in Neuro-linguistic programming\u00a0These words have been proven to evoke emotion in a listener or reader.\u00a0 <strong>Bear in mind that the words are in no particular order.<\/strong>\u00a0 The theory runs along the lines of weaving as many of the words into your vocabulary as often as possible. Apparently, this was not lost on the major advertising agencies across the world, as we notice all 12 words appearing in all types of media.\u00a0 . . . &#8221; A quasi quote from\u00a0\u00a0<a href=\"http:\/\/everything2.com\/index.pl?node_id=912018\" target=\"_blank\" title=\"everything - 12 words\">everything.com <\/a><strong>(**the website stated Duke did the study; the book stated Yale did the study &#8212; somebody did it!)<\/strong><\/p>\n<p><strong><em>Now that you know this, how are you going to weave the 12 most powerful English words into your presentation AND TOTALLY AVOID the fifteen most useless modifiers?<\/em><\/strong><\/p>\n<p><strong><em>That would be a\u00a0&#8220;Who Wants to be a Millionaire&#8221; game-show office challenge!!!<\/em><\/strong><\/p>\n<p align=\"left\"><strong>************************************\u00a0<\/strong><\/p>\n<\/blockquote>\n<p id=\"pManual\"><strong>CURRENT SCHEDULES FOR THE REMAINDER OF SUMMER 2008:<\/strong><\/p>\n<p id=\"pManual\"><strong><a href=\"http:\/\/v2.sharperagent.com\/Boomerang\/WebPost.flx?userID=B44B67A8-F256-43E8-BC3C-E40300E3458C&amp;storeID=7657221&amp;domainID=93\" target=\"_blank\">Dade County:<\/a>\u00a0 July 29 through August 28<\/strong><\/p>\n<p id=\"pManual\"><strong><a href=\"http:\/\/v2.sharperagent.com\/Boomerang\/WebPost.flx?userID=B44B67A8-F256-43E8-BC3C-E40300E3458C&amp;storeID=7657235&amp;domainID=93\" target=\"_blank\">Broward County:<\/a>\u00a0 July 28 through August 28<\/strong><\/p>\n<p align=\"right\"><em>Written on my birthday . . . I need a life . . . <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the listing presentation class, we will be discussing a portion of this informative, how-to\u00a0book:\u00a0 How to Wow &#8211; Proven Strategies for Presenting Your Ideas, Persuading Your Audience and Perfecting Your Image, by Frances Cole Jones. Do you know the\u00a0twelve Most Powerful Words in the English Language?\u00a0 These words have been proven to evoke emotion [&hellip;]<\/p>\n","protected":false},"author":1439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[59,105],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9288"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1439"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9288"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9288\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}