{"id":9585,"date":"2008-10-10T00:00:17","date_gmt":"2008-10-10T04:00:17","guid":{"rendered":"http:\/\/www.ewm.com\/internalblog\/?p=9585"},"modified":"2008-10-10T00:00:17","modified_gmt":"2008-10-10T04:00:17","slug":"90-day-challenge-dayx-examining-your-environment-power-of-photos","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=9585","title":{"rendered":"90 Day Challenge &#8211; Day 3 &#8211; Examining your Environment &#8211; Power of Photos"},"content":{"rendered":"<p>I know that at some level, everyone understands the power of a good picture.\u00a0 However, when I look at some of the ad photos, I wonder why Realtors\u00ae don&#8217;t translate that concept into property pictures.\u00a0 The pictures of the property are many times what compels a buyer or a cooperating agent to contact you for a showing.\u00a0 Photos drive web leads, ad calls and are definitely a statement about your marketing acumen. So, for today&#8217;s challenge &#8211; let&#8217;s learn all we can about good photography and real estate.<\/p>\n<blockquote cite=\"http:\/\/ewm.com\/property\/305174902-5300-sw-88-st-coral-gables-fl\"><p><img src=\"http:\/\/images.ewm.com\/photolib\/agent\/D1270456_78858.jpg\" alt=\"\" \/><\/p><\/blockquote>\n<ul>\n<li><strong><span style=\"color: #800000\">Hire a pro<\/span><\/strong>.\u00a0 The shortest path to picture perfect photos is to hire a professional photographer.\u00a0 There are many awesome photographers, but a longtime favorite of many of EWM&#8217;s top producer&#8217;s is Luis Travieso.\u00a0 (phone number &#8211; 305.401.4604).\u00a0 Some great tips that can be learned from the photo above:\n<ul>\n<li>Great lighting &#8211; shooting at twilight creates an ethereal look, especially with the interior lights illuminating.<\/li>\n<li>No distracting objects in the foreground.\u00a0 No cars, no brooms, leaf blowers, or personal items to distract the eye.<\/li>\n<li>Symmetry &#8211; Instead of trying to get the whole house in the photo &#8211; it is framed and balanced &#8211; 2 trees, 2 potted plants, 2 bay windows &#8211; all framing a focal point of the foyer which beckons the viewer to enter.<\/li>\n<\/ul>\n<p>Along the same lines, but at a lesser expense, the good virtual tour companies offer some great photos along with their tours.\u00a0 The top 3 tour companies we see with great photos are <a href=\"http:\/\/obeo.com\">obeo.com<\/a>, <a href=\"http:\/\/vht.com\/\">vht.com<\/a> and <a href=\"http:\/\/planomatic.com\/PlanOmatic\/Home.html\">planomatic.com<\/a>.<\/li>\n<li><strong><span style=\"color: #800000\">Consider a digital camera<\/span><\/strong>. If you are looking for a digital camera here are some great choices from the pro&#8217;s that won&#8217;t break the bank:<br \/>\n<blockquote cite=\"http:\/\/www.amazon.com\/gp\/product\/B000H8ZXWA?ie=UTF8&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B000H8ZXWA\"><p><img loading=\"lazy\" class=\"alignleft\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41Ar3m1loPL._SL500_AA280_.jpg\" alt=\"\" width=\"113\" height=\"113\" \/><br \/>\n<a href=\"http:\/\/www.amazon.com\/gp\/product\/B000H8ZXWA?ie=UTF8&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B000H8ZXWA\" target=\"_blank\">Kodak EasyShare V705 7.1MP Digital Camera with 5x Ultra-Wide-Angle Dual-Lens Optical Zoom<\/a><\/p><\/blockquote>\n<\/li>\n<\/ul>\n<blockquote cite=\"http:\/\/www.amazon.com\/gp\/product\/B0002AHQKK\"><p><img loading=\"lazy\" class=\"alignright\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/51KCZEHZVBL._SL500_AA280_.jpg\" alt=\"\" width=\"137\" height=\"137\" \/><\/p><\/blockquote>\n<p class=\"parseasinTitle\" style=\"text-align: right\">\n<p class=\"parseasinTitle\" style=\"text-align: right\">\n<p class=\"parseasinTitle\" style=\"text-align: right\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/B0002AHQKK\" target=\"_blank\"><span>Fujifilm Finepix E500 4MP Digital Camera with 3.2x Optical Zoom<\/span><\/a><\/p>\n<blockquote cite=\"http:\/\/www.amazon.com\/gp\/product\/B000A8JYB8\"><p><img loading=\"lazy\" class=\"alignleft\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/51R8FR539ZL._SL500_AA280_.jpg\" alt=\"\" width=\"130\" height=\"130\" \/><\/p>\n<p class=\"parseasinTitle\">\n<p class=\"parseasinTitle\">\n<p class=\"parseasinTitle\">\n<p class=\"parseasinTitle\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/B000A8JYB8\" target=\"_blank\"><span>Kodak Easyshare P880 8MP Digital Camera with 5.8x Wide Angle Optical Zoom<\/span><\/a><\/p>\n<p class=\"parseasinTitle\">\n<p class=\"parseasinTitle\">\n<p class=\"parseasinTitle\">\n<p class=\"parseasinTitle\">\n<\/blockquote>\n<ul>\n<li>Take a lot of pictures.\u00a0 Not that everyone will work, but you want to end up with at least 8 high resolution photos.<\/li>\n<li>Clear the debris and distractions. Do try to take pictures while the furniture is still in the house.<\/li>\n<li>Make sure you photograph the following areas:\u00a0 Exterior Front, Exterior back &#8211; both from the back of the house out to the yard and from the back of the yard towards the back of the house, All living areas, All bedrooms ( make sure you get a shot including the closet), All bathrooms, Kitchen (including appliances).<\/li>\n<li>Play with the lighting &#8211; watch out for reflections from the sun or a flash.\u00a0 Don&#8217;t shoot into a mirror.<\/li>\n<li>For interior shots &#8211; shoot from a corner into the room.\u00a0 Try from at least two corners to vary the exposure. Try some shots from the doorway or hall.<\/li>\n<li>Make sure you take high resolution pictures.\u00a0 If you want to resize them use <a href=\"http:\/\/pixer.us\/\" target=\"_blank\">pixer.us<\/a>. Pixer is a great online photo editor.<\/li>\n<\/ul>\n<p>So&#8230; look at your listing photos and decide which of the following two videos best represent your listings.<\/p>\n<div class=\"sc-lightbox image\"><span><img class=\"lightbox\" src=\"http:\/\/img.youtube.com\/vi\/\/0.jpg\"><\/span><div class=\"image-overlay\"><div class=\"image-overlay-inner\"><div class=\"hover-icons\"><a class=\"hover-zoom prettyPhoto\" href=\"http:\/\/www.youtube.com\/watch?v=\"\"><i><\/i><\/a><\/div><\/div><\/div><\/div>\n<p style=\"text-align: center\">OR<\/p>\n<div class=\"sc-lightbox image\"><span><img class=\"lightbox\" src=\"http:\/\/img.youtube.com\/vi\/\/0.jpg\"><\/span><div class=\"image-overlay\"><div class=\"image-overlay-inner\"><div class=\"hover-icons\"><a class=\"hover-zoom prettyPhoto\" href=\"http:\/\/www.youtube.com\/watch?v=\"\"><i><\/i><\/a><\/div><\/div><\/div><\/div>\n<p>Your assignment &#8211; go get those listings photographed.\u00a0 You are going to need 8 good ones for one of our next lessons.<\/p>\n<p>Looking for other challenges?\u00a0<a href=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/2008\/10\/07\/90-day-challenge-day-1-examining-your-environment-the-cell-phone\/\" target=\"_blank\"> Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know that at some level, everyone understands the power of a good picture.\u00a0 However, when I look at some of the ad photos, I wonder why Realtors\u00ae don&#8217;t translate that concept into property pictures.\u00a0 The pictures of the property are many times what compels a buyer or a cooperating agent to contact you for [&hellip;]<\/p>\n","protected":false},"author":1439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9585"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1439"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9585"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9585\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}