{"id":9652,"date":"2008-10-11T00:47:20","date_gmt":"2008-10-11T04:47:20","guid":{"rendered":"http:\/\/www.ewm.com\/internalblog\/?p=9652"},"modified":"2008-10-11T00:47:20","modified_gmt":"2008-10-11T04:47:20","slug":"90-day-challenge-day-4-embracing-your-inner-geek-understanding-google-and-other-search-engine-stuff","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=9652","title":{"rendered":"90 Day Challenge &#8211; Day 4 &#8211; Embracing your Inner Geek &#8211; Understanding Google and Other Search Engine Stuff"},"content":{"rendered":"<blockquote cite=\"http:\/\/newmedia.umaine.edu\/images\/Jon%20Ippolito\/google_logo_halloween_d-(mip.jpg\">\n<blockquote cite=\"http:\/\/i.ehow.com\/images\/GlobalPhoto\/Articles\/2288402\/google-logos600x600-main_Full.jpg\"><p><img loading=\"lazy\" class=\"aligncenter\" src=\"http:\/\/i.ehow.com\/images\/GlobalPhoto\/Articles\/2288402\/google-logos600x600-main_Full.jpg\" alt=\"\" width=\"253\" height=\"179\" \/><\/p><\/blockquote>\n<\/blockquote>\n<p>Founded in 1996, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Google\" target=\"_blank\">Google<\/a> has become the most used search engine.\u00a0 Here&#8217;s a quick look at how and why Google works.<\/p>\n<div style=\"center\">\n<div style='center'><object width='480' height='401' classid='d27cdb6e-ae6d-11cf-96b8-444553540000'><param name='allowfullscreen'><param name='allowScriptAccess'><param name='movie'><embed src='http:\/\/www.5min.com\/Embeded\/38355573\/' type='application\/x-shockwave-flash' width='480' height='401' allowfullscreen='true'><\/embed><\/object><br \/><a href='http:\/\/www.5min.com\/Video\/Learn-About-the-History-of-Google-38355573' target='_blank'>Learn About the History of Google<\/a><\/div>\n<p>So what does this have to do with real estate?\u00a0 Consumers are turning to search engines like Google to look for everything, real estate is no exception.\u00a0 Understanding how Google works is the first step to grasping internet marketing for real estate.<\/p><\/div>\n<div style=\"center\">\n<p>As the video mentioned, what made the Google experience different from other search engines was the concept that ideas and information on the internet are related and that relationship in the internet world is demonstrated by links.\u00a0 The relevance of any website can be judged or ranked by how it links or relates to other sites.\u00a0 Here are a few new geeky terms for today&#8217;s vocabulary lesson ( all from Wikipedia) :<\/p><\/div>\n<div style=\"center\">\n<ul>\n<li><em><a href=\"http:\/\/en.wikipedia.org\/wiki\/Backlinks\" target=\"_blank\"><strong>Backlinks<\/strong><\/a> (or back-links (UK)) are incoming links to a website or web page. In the <a title=\"Search engine optimization\" href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">search engine optimization<\/a> (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as <a title=\"PageRank\" href=\"http:\/\/en.wikipedia.org\/wiki\/PageRank\" target=\"_blank\">PageRank<\/a>, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.<\/em><\/li>\n<\/ul>\n<\/div>\n<div style=\"center\">\n<ul>\n<li><em><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\">Search Engine Optimization<\/a> <\/strong><\/em>is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search\u00a0 listing and thus increasing the volume of targeted traffic from search engines.<\/li>\n<\/ul>\n<\/div>\n<div style=\"center\">\n<ul>\n<li><em><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/PageRank\" target=\"_blank\">Page Rank<\/a><\/strong><\/em> is a <a title=\"Network analysis\" href=\"http:\/\/en.wikipedia.org\/wiki\/Network_analysis\">link analysis<\/a> algorithm that assigns a numerical weighting to each element of a <a title=\"Hyperlink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Hyperlink\">hyperlinked<\/a> set of documents, such as the <a title=\"World Wide Web\" href=\"http:\/\/en.wikipedia.org\/wiki\/World_Wide_Web\">World Wide Web<\/a>, with the purpose of &#8220;measuring&#8221; its relative importance within the set.<\/li>\n<\/ul>\n<\/div>\n<div style=\"center\">Now that you have added Backlinks, SEO and Page Rank to your inner geek vocabulary, let&#8217;s look at a tool that will show how your website might be doing.<\/div>\n<div style=\"center\">\n<blockquote cite=\"http:\/\/www.goamerican.com\/images\/websitegrader150x150.jpg\"><p><a href=\"http:\/\/websitegrader.com\" target=\"_blank\"><img loading=\"lazy\" class=\"alignleft\" style=\"margin-left: 20px;margin-right: 20px\" src=\"http:\/\/www.goamerican.com\/images\/websitegrader150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p><\/blockquote>\n<\/div>\n<div style=\"center\">Meet <a href=\"http:\/\/www.websitegrader.com\" target=\"_blank\">Website Grader<\/a>.\u00a0 Go to the website and enter any website you want &#8211; yours if you dare &#8211; and get your site scored.\u00a0 There may be things on the report that you don&#8217;t understand but with your new found geek skills, you will get the overall idea.\u00a0 As an example, you can find the report for <a href=\"http:\/\/www.websitegrader.com\/wsgid\/1647986\/default.aspx\" target=\"_blank\">ewm.com here.<\/a><\/div>\n<div style=\"center\"><strong>Homework assignment:<\/strong> Put your new skills to good use.\u00a0 <strong>Google yourself <\/strong>&#8211; see what comes up.\u00a0 I have been told that in today&#8217;s job market you need to have 2-3 pages of google results for yourself to get a job!\u00a0 How many entries are there for your name that are you and not that other person with your same name?<\/div>\n<div style=\"center\"><strong>Grade your website<\/strong> &#8211; how did you do?\u00a0 If you are not happy with your scores &#8211; stay tuned to the <a href=\"https:\/\/blog.myewm.com\/wp-content\/uploads\/category\/90-day-challenge\/\" target=\"_blank\">90 Day Challenge.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 1996, Google has become the most used search engine.\u00a0 Here&#8217;s a quick look at how and why Google works. Learn About the History of Google So what does this have to do with real estate?\u00a0 Consumers are turning to search engines like Google to look for everything, real estate is no exception.\u00a0 Understanding [&hellip;]<\/p>\n","protected":false},"author":1439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9652"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1439"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9652"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9652\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}