{"id":9702,"date":"2008-10-18T00:34:18","date_gmt":"2008-10-18T04:34:18","guid":{"rendered":"http:\/\/www.ewm.com\/internalblog\/?p=9702"},"modified":"2008-10-18T00:34:18","modified_gmt":"2008-10-18T04:34:18","slug":"90-day-challenge-day-xx-examining-your-environment-what-does-your-marketing-say-about-you","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=9702","title":{"rendered":"90 Day Challenge – Day 11 – Examining Your Environment – What Does Your Marketing Say About You?"},"content":{"rendered":"

Sherrie Porter, EWM’s Vice President of Relocation and Business Development, recently came back from a\u00a0 Leading RE conference.\u00a0 As we caught up on all of the latest and greatest things she brought home from the conference, one of the notions has really stuck with me.\u00a0 There was a speaker who asked “If there was one word you would want your brand to say – what is that word?”<\/p>\n

She showed some examples like Volvo – what does it say to you?\u00a0 I immediately thought about words like safety and reliability.\u00a0 When Sherrie asked Ron and me the same questions, the words we chose were trust and integrity.<\/p>\n

You have a brand as well.\u00a0 Your branding is in every ad you place, it’s on your business card, it’s on\u00a0 your website and it’s on your signs.\u00a0 For today’s challenge, let’s examine what your brand is and what about your current marketing efforts is speaking those words.<\/p>\n

First, let’s watch this slideshow from 1000 Watt Consulting<\/a>, a real estate marketing consulting company. To advance the slides just press the right arrow button.<\/p>\n

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<\/a> | View<\/a> | Upload your own<\/a><\/div>\n<\/div>\n

Seems to me we can all do a lot to improve our message.\u00a0 Let’s start with the basic advertising premise of KNOW YOUR CUSTOMER.\u00a0 Who are they?\u00a0 What do people want from a real estate agent?\u00a0 For some insight on that watch this video, also from 1000 Watt Consulting.<\/p>\n

I am not a lead<\/a><\/div>\n

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Seems to me the message is pretty clear.\u00a0 As an industry we have spent too much time talking about ourselves and not enough time talking about what we know.\u00a0 People want information<\/strong> from us.\u00a0 They want to know how their property is affected by the real estate downturn.\u00a0 They want to know if they wanted to sell their house and buy a new one, would they be able to get a mortgage?\u00a0 They want to know what their house is worth and what is going on in their neighborhood that might affect their investment.\u00a0 How does the foreclosure next door affect my appraisal?\u00a0 The list goes on and on.<\/p>\n

Do you know the answers to the questions?\u00a0 Are you putting that message out there? How?<\/p>\n

If there is one thing you should have learned about the Challenge so far it should be about the importance of Information.\u00a0 EWM offers you a free tool you can use to get the information out there… do you know what it is?<\/p>\n

Your homework:<\/strong> Look at your branding.\u00a0 Does it need updating?\u00a0 Just do it.\u00a0 Soon we will begin to explore how to gather the information and spread the word.\u00a0 Trust me \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Sherrie Porter, EWM’s Vice President of Relocation and Business Development, recently came back from a\u00a0 Leading RE conference.\u00a0 As we caught up on all of the latest and greatest things she brought home from the conference, one of the notions has really stuck with me.\u00a0 There was a speaker who asked “If there was one […]<\/p>\n","protected":false},"author":1439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9702"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1439"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9702"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9702\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}