{"id":9939,"date":"2008-10-24T22:34:53","date_gmt":"2008-10-25T02:34:53","guid":{"rendered":"http:\/\/www.ewm.com\/internalblog\/?p=9939"},"modified":"2008-10-24T22:34:53","modified_gmt":"2008-10-25T02:34:53","slug":"daily-email-flyers-missing-information-my-pet-peeve","status":"publish","type":"post","link":"https:\/\/blog.myewm.com\/?p=9939","title":{"rendered":"Daily Email Flyers Missing Information &#8211; My PET PEEVE!!"},"content":{"rendered":"<p>If you are anything like me, you may receive up to 100 or more emails a day which are not directly from a client, many times from a Realtor advertising their listing via email. The concept is a great idea, but here is a way to have more people read your marketing related emails: PUT ALL THE PERTINENT INFORMATION IN THE SUBJECT LINE. That way, one can scan quickly through many emails and read or discard them more efficiently. Here is an example of a subject line:<\/p>\n<p>1444 Robbia Ave. Gables WOW! 3\/2 1\/2 +den + office + !!!Putting Green!!!, $1,385,000.<\/p>\n<p>Price is often omitted altogether when advertising new listings &amp; open houses. Try presenting all the pertinent information up front, first on the subject line, then again on the attached brochure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are anything like me, you may receive up to 100 or more emails a day which are not directly from a client, many times from a Realtor advertising their listing via email. The concept is a great idea, but here is a way to have more people read your marketing related emails: PUT [&hellip;]<\/p>\n","protected":false},"author":1519,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[59,91],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9939"}],"collection":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/users\/1519"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9939"}],"version-history":[{"count":0,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=\/wp\/v2\/posts\/9939\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.myewm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}