An ampersand is a logogram representing the conjunction “and.” The symbol is a ligature of the letters in et, Latin for “and.” That’s more semi-useless trivia from Wikipedia. I love it. I also love ampersands, especially when they appear in […]
Over the years I’ve had an opportunity to work with quite a few people at EWM. When I think about various encounters with them, my most vivid memories are of kindnesses given freely to me. At the time, some acts […]
Nicole, one of the other Muses in our Marketing Department, was grumbling about something the other day. I owe the subject of this blog to her and will run it past her for approval before posting. Nicole: muflerk? Susie: Excuse […]
Ceilings are often given a starring role in ads submitted to the Marketing Muses. High ceilings, vaulted ceilings, cathedral ceilings, double height ceilings, soaring ceilings. Yes, they certainly do add to the appeal of what might otherwise be an ordinary […]
The Marketing Muses occasionally receive calls asking why some of our deadlines are set so far in advance of publication dates. To help answer this question, let’s look at the steps involved in producing our EWM Mailers starting from the […]
During the past year I’ve downloaded dozens of ads for listings that proudly claimed designs by Philippe Starck. That’s fine, except there were nearly as many spellings of the designer’s name as there were homes boasting his personal touch. (no […]
Hi, my name is Susie and I’m a Blogoholic. I started blogging this past Tuesday and, like many of you, I thought I could handle it. The first time I blogged I waited until late afternoon. It was a tough […]
You know those intelligence tests they have for little kids where they give them a bunch of different shaped objects — squares, rectangles, circles, triangles — along with a form that has a bunch of different shaped holes? I think […]
Ring Ring Ring… Me: Good morning, this is Susie, may I help you? Associate: Yes. I placed an ad in the EWM Mailer and I just got a price reduction. But now the Ad System won’t let me put the […]
Okay, I freely admit I’m terrible with a camera. Doesn’t matter if it’s a digital or the old fashioned kind that uses film. The only way I can take a decent photo is if you set the whole thing up […]
