For many real estate agents, their smartphone is the key to productivity and keeping business booming. From scheduling appointments and answering client calls to capturing property photos and updating listings, it’s the essential tool for your day-to-day operations. As an […]
It’s not just about good content that entices customers to return. It’s also about appearing higher in search engine results and boosting an agent’s online presence. Most real estate professionals don’t create video content – and that gives those who […]
These days, it seems that you can’t escape news about everyone’s favorite AI tool, ChatGPT. In fact, just last week, both Redfin and Zillow announced that they have added ChatGPT capabilities. This means that real estate consumers can search for properties via a […]
ChatGPT is here to stay. However, for now, it’s penned up in its environment on OpenAI (and its new iOS app), and anytime you want to use it, you have to schlep over there or open the app. While that’s not exactly a […]
A stolen social media account can halt a strong marketing campaign if a scammer shutters the account and demands payment to again get access to your followers. MIAMI – A “prolific media scammer” has successfully targeted at least one real […]
Recently, RPR (Realtors Property Resource) published a popular article: RPR’s top 10 Mobile Apps for Real Estate Agents. And questions and comments from that write-up got us thinking… What about desktop applications and online software? Websites you use on your computer or laptop, […]
You don’t need a famous director, camera crew or movie star to create a strong marketing video. Many successful ones are shot with only a cellphone. Once upon a time, real estate professionals had to learn high-end software and tools […]
Homebuyers keep losing deposits and even homes under contract because hackers jump in at the last minute and email them false wiring instructions. NEW YORK – The Internet Crime Complaint Center (IC3) – a database used by domestic law enforcement […]
If you’re an agent who works with buyers, you’re pretty accustomed to weekend afternoon tours of homes for sale. You line up a list of homes that meet their wants and needs (and budget, of course), and then you drive […]
Found a sunrise photo from your community that is so beautiful it makes “life in paradise” appear almost magical? It’s ideal for marketing? If so, don’t use it. Get up early and take your own sunrise photo. Copyright issues often […]
