ewmnorbert: u there? tweetsusie: si. wassup? ewmnorbert: how r we doing with the sunpost for the 20th? tweetsusie: i just checked. only 11 ads. need more. u gonna send out a mass email? ewmnorbert: no, no more mass emails. I […]
Wow, wow, wow! I was throwing out some of the useless stuff on my desk in anticipation of our move to the Alhambra office and look what I found — an article I saved from the January 18th issue of […]
An ampersand is a logogram representing the conjunction “and.” The symbol is a ligature of the letters in et, Latin for “and.” That’s more semi-useless trivia from Wikipedia. I love it. I also love ampersands, especially when they appear in […]
Over the years I’ve had an opportunity to work with quite a few people at EWM. When I think about various encounters with them, my most vivid memories are of kindnesses given freely to me. At the time, some acts […]
Nicole, one of the other Muses in our Marketing Department, was grumbling about something the other day. I owe the subject of this blog to her and will run it past her for approval before posting. Nicole: muflerk? Susie: Excuse […]
Ceilings are often given a starring role in ads submitted to the Marketing Muses. High ceilings, vaulted ceilings, cathedral ceilings, double height ceilings, soaring ceilings. Yes, they certainly do add to the appeal of what might otherwise be an ordinary […]
The Marketing Muses occasionally receive calls asking why some of our deadlines are set so far in advance of publication dates. To help answer this question, let’s look at the steps involved in producing our EWM Mailers starting from the […]
During the past year I’ve downloaded dozens of ads for listings that proudly claimed designs by Philippe Starck. That’s fine, except there were nearly as many spellings of the designer’s name as there were homes boasting his personal touch. (no […]
Hi, my name is Susie and I’m a Blogoholic. I started blogging this past Tuesday and, like many of you, I thought I could handle it. The first time I blogged I waited until late afternoon. It was a tough […]
You know those intelligence tests they have for little kids where they give them a bunch of different shaped objects — squares, rectangles, circles, triangles — along with a form that has a bunch of different shaped holes? I think […]
