As we move into the internet marketing world, EWM has carefully studied where the best places to invest marketing dollars is with regard to internet marketing. I am pleased to announce that EWM has entered into an agreement with Realtor.com to showcase all of your listings!
About Realtor.com
Realtor.com is the online Real Estate advertising leader in the three major categories that websites are judged by: Site Traffic, Content, Consumer Time Spent.
Site Traffic: Realtor.com averages between 6.5 to 7 million Unique Visitors to the site every month.
Content: Realtor.com has contracts with 99.9% of all of the MLSs across the United States, Canada, and the Caribbean. Those MLSs are constantly feeding us information making Realtor.com the only site with the freshest listings on the web today.
Consumer Time Spent: Consumers stay 4 times longer on Realtor.com than any other Real Estate website.
As Ron often says, we learn everything from you and this new benefit is no exception. While out doing office visits, some of you asked “why can’t we appropriate some of our ad credits to online sources like realtor.com?” We listened. Beginning April 1, 2009 we will no longer be offering ad credits for rentals, residential land or residential income properties in exchange for enhancing every EWM listing on realtor.com – including rentals.
So what do I need to do?
Many of you are already realtor.com customers. If you have been paying monthly you need only to call 1-800-878-4166 to cancel. If you paid on an annual basis, call the same number and ask them to refund you for the unused portion of your annual contract. You are all set to go.
For those of you who are new to realtor.com, you need to email Debra Spadafora at [email protected]. She will send you your user name and password so that you can go into Http://solutioncenter.realtor.com and sign up for your account. The most important thing for you all to do is to add your email address to your account so that you can begin to get your buyer leads. You will also need to update your photo, cell phone, website and other personal information. We will take care of the listing information. We will get all of the photos, enhanced comments and open houses in a feed direct to realtor.com from ewmrealtors.com so make sure your pictures and remarks are there.
Representatives from realtor.com will be training in your office soon to make sure you take full advantage of this great tool. I will also be at a meeting soon to go over this and some other exciting developments.
Here’s to wishing you many web leads and the sales that come with them!
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