Okay, I freely admit I’m terrible with a camera. Doesn’t matter if it’s a digital or the old fashioned kind that uses film. The only way I can take a decent photo is if you set the whole thing up for me and all I have to do is look through the little view finder thingy and press the button. What we in Marketing do know, however, is that we need to use JPEG files to put our ad pages together. It’s kind of unfortunate that the EWM Photo Manager lets Associates upload BMP and GIF files because they really wreak havoc by the time they reach the Ad System.
FYI…In their explanation of what a BMP is, Wikipedia says the bitmap image format is an image file format used for representing raster graphics on various operating systems. I have no clue what that means. So I looked up “GIF” and found out that GIF files typically offer lossless compression. That’s nice, isn’t it?
I think all any of us really needs to know is that it would make the Marketing Muses very, very happy if you would only upload JPEG files of your listings to the Manage Photos part of the EWMRealtors.com site. On second thought, I guess EWM’s IT boys need to know everything, but that’s another department altogether.
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