STOP THE PRESSES!

By 6 commentsMarketing Muses

Ring Ring Ring…

Me: Good morning, this is Susie, may I help you?

Associate: Yes. I placed an ad in the EWM Mailer and I just got a price reduction. But now the Ad System won’t let me put the new price in. Can you change it for me?

Me: It’s great that you got a new price, but the Mailer’s already been printed.

Associate: So you can’t make the change for me?

Me: Well, no, the Mailer’s already been printed.

Associate: But it’s just a little price change. It would only take you a minute and I can’t do it.

Me: Nobody can do it. We printed 85,500 mailers and by now they’re all at the Post Office.

Associate: You mean I can’t use the new price?

Me: No, not for this month’s mailer.

Associate: Okay. How about the Real Estate Guide? I put an ad in for this Sunday. Can you change it there?

Me: Actually, Nicole’s the one who handles the Real Estate Guide, but this is Friday and I’m sure it’s too late to make any changes.

Associate: Why?

Me: Because Nicole had to send the ad to the newspaper Wednesday and they went to print Thursday.

Associate: But it’s just a little price change. It would only take a minute.

Me: Can I put you on hold for a second?

Ha, ha, ha! guffaw! thwump!

6 comments on “STOP THE PRESSES!”

  1. Ariel Segall Reply

    Dear Me … I feel your pain !!!

    However, there is hope and actually a great alternative for the Associate

    Next time you face a similar situation, please have the Associate give a call to one of our HomeServices Lending mortgage consultants, and have the Associate request information about our Flex Fixed and Buydown programs.

    Buydown & Flex Fixed are programs that empower our Associates to keep their seller’s expected listing price and still convey to the buyer the ability to purchase the listed property with the same conditions just as if he/she would have had with the reduced price.

    The potential buyer not only will obtain a temporary rate discount for the early years of the loan but also he/she could be qualified based on the lower, first year’s rate. The payments are comparable to adjustable rate mortgage initial payment rates but each adjustment is fixed and cannot vary as much as adjustable rate mortgage. By having the seller paying additional points towards closing instead of reducing the price, the interest rate of your buyer can be bought down up to the same payment level he could have had by having reduced the sale price.

    I would like to end by quoting a fantastic sentence recently stated by EWM President.

    HomeServices Lending’s joint venture with Wells Fargo Bank has now emerged as one of our stongest sales tools. The lender in the deal is now the most important component of the deal!

  2. Claudia E. Riva Reply

    Susie..you know they call you after they have come to us and we do the same routine…funny, it never changes from week to week or month to month…Who’s on first?

  3. Irene Cespedes Reply

    I get those calls every week!

    Every. Week.

    It’s like they think you’re lying to them about it. No truly means no! It’s gone. Oh, that’s it.. I’m fired up for another blog post. Deadlines.

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