Kevin Tomlinson’s Blog Lesson: Write to Gain Business

Ok, tomorrow I’m on my way to Disney (woo-hoo, really!) for my first vacation of the year. I felt compelled to write a post before I left.

Many of you are interested in gaining business from this new and emerging medium. I know it takes a lot of time and there is a huge learning curve (been there, done that)!

As I said in my last training post, it is critical to take responsibility for learning yourself. Most of my “training” posts will be links to other posts which have already been written. That is the great thing about the blogosphere—it is already there—whenever you need or feel the urge to learn more, it is already out there just waiting for you to find it and use it.

Here is this weeks lesson:

DO not write to other agents. Write as if you are speaking to potential clients. My blog coach gave an interview at the end of the blogging competition I (and she) were in. It highlights her favorite blog and why she goes there: to make sure she keeps her writing consumer-centric and not agent-centric. This is critical. Clients don’t care about you or what you’ve accomplished. In the blogosphere they are looking for someone to trust, an advocate, information.

Teri Lussier recently said about the importance of the importance of writing in blogging in an interview:

writing is what will make the connection to readers. Blogging is about creating dialog, really connecting to readers who are living breathing people. You can’t have a dialog with Google. Google reads you, but Google is not your reader. Above all, have fun and enjoy blogging- really love it, or don’t do it at all.

Also, Greg Swann of The Bloodhound Blog wrote an online tutorial for creating and improving real estate blogs (this is an amazing resource-quite possibly all you should need).

Lots of info here. Write to gain clients by informing and helping them not by telling them how great you or your company are. This may be shocking to most of you, but the true reader/client doesn’t really care that much about you or what you have sold!

Lastly, don’t wait for Beth to give you in-person help. Use ActiveRain or Google to find out the answer to any question you may have: from adding & resizing pictures to finding your “blog voice.”

Also you can search me by author to find my other “Blog Lesson” posts.