Part 2
I realized that my first post on this topic was rather lengthy, so I decided to post a list of the key points from that posting:
- Get every scrap of information you can about the listing, no matter how insignificant. You never know what a buyer might search for.
- Create a template that you can use to write the text that you will use when you post the listing. I’ve attached a copy of one I am using for one of our listings.
- When you take your photos, set them up in a sequence for easier uploading. I number mine (01-Front of house.jpg, 02-Living Room.jpg) etc., so that I know the order I want them in.
- The number of photos you can upload depends on the site you are posting to – MLX allows 16 photos, Realtor.com is up to 25 photos. Some sites allow unlimited. Here’s the thing: I think the first group of photos should give the viewer an idea of the character of the house, so in most cases, my first 8-10 photos are always the same. Then, I add supplemental photos for more info.
- When possible, turn in your listings early in the day, or soon enough so that you can review what was entered BEFORE the MLS office closes – listings are syndicated out each day; if you don’t catch an error right away, it can take days or weeks to fix the problem on the syndicated sites.
Bob Galivan
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