“It’s Not What You Know – It’s WHO You Know”
Do you have teenagers at home? If you do, there has to be a time that you begin to wonder – what are they doing online all the time? Their answer many times, is that they are spending time on Social Networks like MySpace and Facebook.
Here is a quick look overview on Social Networks.
You need to know that Social Networks are not just for kids anymore. Here are some interesting articles to read to grasp the magnitude of Social Networks in business (Click on the links to read more):
Social networks can have real business benefits.
Understanding Social Networking
IBM to launch social networking center – Network World
It is pretty clear that at this point online social networks are becoming mainstream business tools. So what if anything does this have to do with real estate? If you look at may of the top producing real estate agents you will find that many of them are ” well connected”.
In the real world, we join BNI groups, PTA’s, Junior League, Chambers of Commerce, Condo Associations, Alumni Groups, etc. The real estate business is all about networking, so it doesn’t take a giant leap of logic to see that there can be real value with supplementing your real world activity with some online networking.
Social Networks are a way to reach out to your sphere of influence and their sphere of influence on a regular basis in an easy fashion. How often have you experienced the real estate agent’s nightmare of running into an old acquaintance in the mall only to hear “I wish I had known you were in real estate. I just bought a house.” ? Imagine how much more business you could have done in your career had you just been able to keep in touch with everyone you knew in high school, college and your life before real estate. Now multiply that by everyone they know. The implications are staggering.
Social Networks are still in the early stages with much of their business potential is still to be discovered. The one thing I know for certain is that you need to be there. There are many detailed lessons in the 90 Day Challenge about using Social Networks, but the first step is to join some of the Social Networks.
Your homework: Sign up one some of the Social Networks out there. Here are some of the ones we will be working on in future challenges.
Your professional relationships are key to your professional success.
Our mission is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have.This isn’t networking—it’s what networking should be.
Forget exchanging business cards with acquaintances that don’t know your work, or trying to renew professional ties when you need a favor.
Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves.
Both of these networks have EWM groups or pages. Find the EWM group in LinkedIn and the EWM realtors page in Facebook. Connect with your fellow EWM associates. You are now a Social Caterpillar on your way to becoming a Social Butterfly.
Have you joined other online Social Networks that have brought you business? Please share.
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