Now that we have learned a bit about how Google works and maybe you have even checked out the results for your name, it is time to turn an eye toward your market and see your real estate market like Google does.
In Googleland you can get search results in two ways. First, you can pay for results – you will notice this when you see sponsored results or the right hand side bar of any google search. Second, you can earn “organic” results which comes from the information and backlinks you have on your website.
What search terms do you think are important in your real estate market? Let’s start with big area searches like Coral Gables Real Estate, Miami Real Estate, Weston Real Estate, etc. Maybe your focus is a little more narrow – think of subdivisions and condo buildings like Windmill Ranches, Forest Ridge or Grand Bay in Key Biscayne. Whatever your terms are – you need to set up a Google Alert to keep an eye out on the competition. Here’s how: ( the end of the video gets a little more advanced, but you will get the general idea)
Your Homework: Set up Google Alerts for:
- Your Market area and real estate.
- Your name – hint: if you have a common name like me, make sure you put it in quotes and maybe use one other word. I have 2 set up for me. “Beth Butler” Miami and “Beth Butler” EWM. This way I only get Alerts for me and not some other Beth Butler.
- Just your market area – keep up on all the news
- set up a link:yourwebsite alert for your website and maybe one for a competitors website so you can “spy” on what they are doing (pretty sneaky, huh?)
- Anything else of interest to you – maybe an organization you belong to, a cause you are interested in or a client you are trying to keep up with.
Good luck!
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