87% of Florida’s Realtors don’t care about flood insurance?
Floridians have 35% of all U.S. flood policies but only 12.9% of Realtors have responded to NAR’s Call for Action to keep the program alive past July 31. Please do it now.
Author Archives: Debra Spadafora
Realtor Safety: Opening a Lockbox and Door
In-person showings are fraught with potential dangers for real estate agents. So how can agents stay safe on the job? How to stay safe on the job–while still presenting yourself as a friendly professional. Realtor Jason Ralston demonstrates how to […]
Florida Realtors Rewards: Hotel discounts up to 70%
A new hotel discount program with BookingCommunity.com saves members up to 70% off hotels and resorts. In its first two months, 2,600 members have signed up. Discount travel and hotel room rates for Florida REALTORS Members that are up to […]
NAR backs 21st Century Internet Act bill
WASHINGTON – July 18, 2018 – The National Association of Realtors® (NAR) issued a media release applauding U.S. Rep. Mike Coffman for introducing the 21st Century Internet Act in Congress. Coffman’s bill is a response to the Federal Communications Commission’s […]
4 Mistakes Real Estate Pros Make on Social Media
Though it is one of the most effective real estate marketing tools, social media must be used with finesse and know-how. Avoid these missteps and you’ll be on your way to creating a robust community around your brand. Social media […]
Finding a downpayment: Can I tap my IRA to buy house?
Question: I’ve heard that I can withdraw money from my IRA to help pay for my first house. Is this true? Answer: To be perfectly clear, you can withdraw money from your IRA whenever you want. But if you do […]
Need CE credits? New online option turns it into a game
Through a new partnership with Interact CE, Florida Realtors now offers members an enjoyable, easy way to earn CE credits in preparation for license renewal. The online program doesn’t rely exclusively on reading followed by multiple choice tests; it includes […]
Best practices in putting together an effective SMS follow up message
When texting your leads, remember this golden rule: Would I really read and reply to this myself? Here are some tips for upping your response rates: Don’t Try to Include Everything In One Text: Escape the mindset that makes you […]
Using SMS As Part of Your Real Estate Lead Follow Up and Nurturing Strategy
It used to be that the only way to instantly follow up with leads would be to pick up the phone and call them. Then, email was introduced to the scene. Many homeowners preferred getting emails from Real Estate agents, […]
Feds arrest 74 people for wire-fraud transfer scams
Federal authorities announced Monday that an investigation of email wire fraud resulted in 74 arrests in the U.S. and overseas: 42 people in the U.S., 29 in Nigeria, and three in Canada, Mauritius, and Poland. The arrests included a 25-year-old […]