It’s a new year and time to crank up those marketing efforts. MAX, our in house marketing system awaits you. There are great system upgrades coming in the first quarter so it seems a great time to get the basics out there to get you all revitalized. Thanks to Karen Ross for putting this together. Look for Karen’s Max classes on the training schedule every month if you need more training.
What is Max? Max is EWM’s pseudonym for a Sharper Agent CRM product.
Max is client/contact driven and a client/contact manager. Your first order of business is to get as many names, addresses, phone numbers, and e-mails to enter into the Contact Manager. Real Estate is a high-tech, soft-touch business. Max will help you keep in touch with your clients, past customers and prospects.
Max is internet based, which means you can access your contacts and marketing materials anywhere there is a web connection.
Max is a marketing workhorse. It contains templates for the following categories:
1. Newsletters
(A) Pre-built
(B) Build Your Own
2. Guides
(A) Home Buyer
(B) Home Seller
(C) Lead Based Paint Booklet
(D) EPA Mold Guide
3. Greeting Postcards (Print)
(A) Real Estate Cards
(1) Open House
(2) Prospecting
(3) Purchase Anniversary
(4) Referrals
(B) Everyday
(1) Anniversary
(2) Birthday
(3) Congratulations
(4) Encouragement
(5) Get Well
(6) Good Luck
(7) I’m Sorry
(8) Invitation
(9) Keep in Touch
(10) New Baby
(11) Thank You
(C) Holiday Cards
(1) New Year (1/1/09)
(2) MLK Jr. Day (1/19/09)
(3) Black History Month (Feb)
(4) Groundhog Day (2/2/09)
(5) Valentine’s Day (2/14/09)
(6) Mardi Gras (2/24/09)
(7) Women’s History Month (Mar)
(8) St. Patrick’s Day (3/17/09)
(9) April Fools (4/1/09)
(10) April Fools (4/1/09)
(11) Passover (4/9/09)
(12) Easter (4/12/09)
(13) Mother’s Day (5/10/09)
(14) Memorial Day (5/25/09)
(15) Father’s Day (6/21/09)
(16) 4th of July (7/4/09)
(17) Ramadan (8/21/09-9/19/09)
(18) Labor Day (9/7/09)
(19) Columbus Day (10/12/09)
(20) Halloween (10/31/09)
(21) Veteran’s Day (11/11/09)
(22) Thanksgiving (11/26/09)
(23) Happy Holidays (Dec)
(24) Hanukkah (12/22/08)
(25) Christmas (12/25/08)
(26) Boxing Day (12/26/08)
(27) Kwanzaa (12/26/08)
(28) Canadian
4. Greeting cards (e-print)
(D) Real Estate Cards
(1) Open House
(2) Prospecting
(3) Purchase Anniversary
(4) Referrals
(5) Web Follow-Up
(E) Everyday Greetings
(Same as 3B above)
(F) Holidays
(Same as 3C above)
5. Flyers
(A) Property Flyers
(B) Marketing Flyers
(C) Agent Listing Presentation
(All of the EWM marketing pieces are here)
6. Postcards
(1) EWM Custom
(2) School Calendars
(3) In The Know
(4) Referral
(5) Recruiting
(B) Just Listed
(1) EWM Postcards
(2) General Postcards
(C) Just Sold
(1) EWM Postcards
(2) General Postcards
(D) Open House
(1) Regular
(2) Jumbo
(E) Price Reduced
(1) Regular
(2) Jumbo
(F) Marketing (there are subsets to each of these categories that I am not including here):
(1) Calendars
(2) Gorilla Marketing
(3) Home and Garden
(4) Informational
(5) Local
(6) Pet Lovers
(7) Post-Closing Follow-Up
(8) Prospecting
(9) Recipe Cards
(10) Recruiting
(11) Real Estate and Finance
(12) Seasonal
(13) Wine Enthusiast
7. Sports Schedules
(A) Professional Sports
(B) Build Your Own
8. Spanish Content
(A) Property Flyers
(B) Postcards
(C) e-Greetings (e-mail)
(D) Greeting Postcards
If you cannot find a template to suit you, you can always create your own in Photoshop or Microsoft Publisher (save as a jpeg file) and upload your own. However, the purpose of Max is to keep the main thing the main thing – you sell Real Estate instead of pose as a graphic designer.
Max is an outgoing e-mail generator. Up to 500 e-mails may be sent during one pass. The beauty of Max is that your e-mails are tracked; however, any responses received will appear in your EWM webmail or the mail box you designated in your profile.
Be advised that e-mail limits you to a “captive” audience. Blogging is the preferred method for getting your message out. With the blog, the world is your footstool.
Max is a set-it-and-forget-it machine. Using the campaigns function, target e-mails can be sent without your having to do anything other than setting it up!
Max is a Realtor® resource. Under Closing Gifts tab, you will find ideas via various websites for gifts. Under the Real Estate News tab, you will find Inman News at your fingertips.
Under the Real Estate Tools tab, you will find the following:
Max has additional training resources under the HELP tab. This, and the various aspects of Max, will be discussed in more detail in a later post.
Max is a lot of things, but Max is NOT like Top Producer which has a website, a pre-fab letter generator, and a critical path plan for your transactions.
You can merge Word letters and generate labels and envelopes in Max. This will be discussed in a later post.
Max is a wonderful tool that keeps you in touch with you clients without taking up too much of your precious time.