Social networking (on-line networking) stirs up a wide range of reactions depending on who you speak to. Some Real Estate professionals think it’s the best thing since sliced bread and others not so much. I believe the truth is somewhere in between. No matter where you stand, it’s obvious that millions of people are using it everyday to communicate and its popularity shows no sign of fading anytime soon.
You created your profile on Facebook, Linkedin, Twitter etc., and now what? Here is some advice from practitioners and experienced social media users who now how to do it right. They say, when used correctly, blogs and social networks are powerful tools that can help broaden your real estate knowledge, strengthen your reputation and expand your customer base.
6 Realties of Doing Business on the Social Web
- You have to be a great agent first.
- Using social media is like riding a bull – getting on is the easy part.
- You don’t have to be a tech whiz to participate.
- The Web is in constant flux. You have to keep up with it.
- The Web is so much more than a prospecting tool.
- You can’t fake it.
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