Citizens for Lower Taxes and a Stronger Economy, a coalition of government agencies, concerned private citizens and business and economic groups – including Florida Realtors® – is rolling out the first of four “Vote No on 4” ad campaigns leading up to the Nov. 2 elections.
The first ad series, entitled “Warning Label,” focuses on Amendment 4’s financial impact statement, which says, “The amendment’s impact on local government expenditures cannot be estimated precisely.” While a specific dollar amount may not be possible, the coalition will highlight the industries that would be impacted and the resulting financial impact on Florida.
The Vote No on 4 campaign will explain these hidden costs through a series of 30-second television and 60-second radio ads, which begin airing today in major news markets across the state. Each ad will highlight a hidden impact, such as jobs that will be lost as the construction industry contracts; smaller tax revenue for local governments as businesses decline and the resulting cut in services, such as road maintenance, sewer services and more. And since Florida has just begun to scratch its way out of the worst recession in memory, Amendment 4’s timing could not be worse. Click here for more.