NEW YORK – Jan. 24, 2011 – A QR Code – those four-sided barcodes showing up in newspapers and advertisements – continue to grow in popularity as more consumers adapt to smart phone technology. While QR Code use is still relatively rare in the real estate profession, a QR Code allows potential clients to jump directly – and quickly – to a home listing or a Realtor’s bio. 
QR Codes could be an effective sales tool at a listing presentation. As the latest tech move, it gives a Realtor a way to stand out from the crowd, at least until QR Codes go mainstream. If a home listing ad includes a QR Code, readers can click it with their phone and immediately jump to multiple colored photos, extensive descriptions and more. During a presentation, it gives the Realtor a dynamic answer to the seller’s question: “What can you do for me?”
Another advantage to QR Codes: They’re free. A number of websites such as www.mobilerealestateid.com will create them. From there, a QR Code can be placed on business cards, inside ads and onto websites. However, the ideal location for a QR Code is in print, since it allows a consumer to look at a static ad or home listing sign and instantly get more information with dialing or keying in information.
Since QR Code technology is just now making its way into the public consciousness, some smart phone users still need to download the appropriate app. However, QR reader apps are free and usually work like a camera.
Source: RISMEDIA, Jan. 24, 2011, Seth Kaplan
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