Your video tours of listings should be more than a series of home pictures that zoom in or out. Here are a few ways you can make your movies a polished preview of a property.
When it comes to recording video, there’s plenty of good news there: High-definition (HD) video recording is now a standard feature of camcorders, digital cameras, and a growing selection of smartphones, making it easy to convey the appeal of properties in movies.
Recording quality alone does not make a compelling presentation, however. Building a video tour is a creative challenge that requires some combination of skills and resources, beyond the lens. With a little forethought and practice, you can tap this medium’s potential and make it into one of the most effective marketing resources at your disposal.
Let’s look at other considerations that should guide your videography efforts. (After reading this piece, consider investing in the DVD Real Estate Film School, a training program on video production developed especially for real estate professionals.) Read more