Real estate agents should strive to create website content that remains relevant, drives traffic for years and positions the agent as an expert on the topic.
Topics for timeless posts include neighborhoods, the larger community, subdivisions or master-planned communities, condo communities, tourist attractions and recreation.
Posts about the do’s and don’ts, and the how’s and why’s of the buying or selling process are among real estate-specific topics that can be timeless as well.
Among other strategies, timeless posts can be linked in agents’ market reports, listed in the descriptions of their YouTube videos about communities, shared with prospective buyers and included in listing presentations.
Source: Inman News (12/13/13) Dowler, Jeff