The LeadingRE Story

A few folks recently have asked me what they might use to leverage EWM’s strengths over one of our competitors in a listing situation. So I wanted to share some ideas as well as stats that you can use to walk away successfully from those opportunities.

EWM is quite proud to be a member and a principal owner of Leading Real Estate Companies of the World™ . And here’s why, this prestigious real estate network represents 700 of the foremost local and regional brands in residential real estate, with 5,000 offices and 145,000 sales associates in the U.S. and 37 other countries. Collectively, these firms sell 1.4 million homes annually valued at $400 billion, more than any national brand or franchise.

While the real estate business is largely local in nature, the entity that connects all of these top brands is Leading Real Estate Companies of the World™. Although names like RE/MAX or Century 21 or Coldwell Banker are familiar to many consumers, the names of most LeadingRE local brands are also household names at the local level, and when considered as a network, they represent over a third of the top 500 companies in the country. They are also the Number One companies in terms of market share in more of the top 80 markets than any national brand. LeadingRE affiliates also benefit from its worldwide presence covering all price points of the housing market, selling 20 percent more homes valued at $1 million and above than any other organization.

As soon as a home is posted to our website locally, it is immediately accessible from the websites of the top real estate firms in the world through our network’s “RELO Home Search” program, offering nearly 2 million listings online and expanded exposure to potential buyers.

In addition to our real estate line, LeadingRE also owns and operates a premier relocation management company for select corporate clients called RELO Direct®, Inc.

As South Florida is one of the nations most diverse and international communities, home to literally hundreds of domestic and multi-nationals, the area has become one of the nation’s most active relocation markets.

And our goal is to help you maximize the opportunities of this growth. Florida has a net gain of more than 900 people per day. Yes, per day! By 2011, Florida will surpass the State of New York and become our nation’s third most populous state after California and Texas.

Yet it is crucial that you be intimately aware, and connected with these individuals and corporations. EWM’s vast network facilitates that.

To that end, we have an entire division dedicated solely to Corporate Relocation. Through our affiliation with RELO Direct®, Inc., we provide our customers with the added value of access to a corporate relocation market based on a high-touch, high-efficiency, and high-value approach to the employee transfer business. As a member of Leading Real Estate Companies of the World™ , the largest network of independent real estate firms in the industry, we can assist you and your clients with any size move.

So the next time you are in a competitive situation, pull out EWM’s vast network of resources and use them to your advantage. You truly are with the best of the best when it comes to real estate companies not only in South Florida but in the world!