Vote Yes on Amendment 2

TALLAHASSEE, Fla. – Sept. 14, 2018 – Florida Realtors® has launched a new online tool kit in advance of the Nov. 6, 2018, general election to help Realtors spread the word about the importance of passing Amendment 2.

A decade ago, Florida voters approved a law that placed a 10 percent cap on annual increases of non-homestead property taxes, which includes home and apartment rentals, business and commercial parcels, and vacant lots. If passed, Amendment 2 would make the 10 percent cap permanent.

“This November’s ballot is going to be a lengthy one, and we need to use this tool kit to help make sure Amendment 2 is on voters’ minds as they enter voting booths,” says Michele Bailey, a Realtor with Homes on 30A and an ambassador for the Amendment 2 campaign.

“If Amendment 2 doesn’t pass, we are going to be looking at a ripple effect in our communities as increased taxes force people to leave and businesses to raise their prices.”

The toolkit, which is filled with various supportive images, social media content, videos and news media templates, is available for Realtors to download and share with their family, friends, clients, colleagues and social media networks. It also includes general information about the amendment, as well as an FAQ and prospectus.

“The negative impacts of the non-homestead tax cap expiring are enough to keep me up at night, not only from a business perspective, but just a general concern for my community,” says Ellen Darden, a broker-associate and Realtor in Volusia County, who serves as an ambassador for the Amendment 2 campaign. “Whether it’s submitting a letter to the local paper, sharing a 30-second video with your social networks or including an Amendment 2 image in your client newsletter, Realtors have the power to get Amendment 2 past the finish line.”

In addition to the resources available in the toolkit, posters, yard signs, bumper stickers and other printed materials are also available. They can be requested by visiting the Everybody is for Amendment 2 website

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