RPR, a subsidiary of NAR, introduced mailing labels as a new feature within its array of products and programs exclusively for Realtors.
CHICAGO – Realtors Property Resource (RPR), a nationwide data platform and wholly owned subsidiary of the National Association of Realtors® (NAR), introduced Mailing Labels as a new feature within its array of products and programs exclusively for Realtors. RPR users can now create ready-to-print mailing labels for farming, prospecting or direct mail marketing within custom geographies.
“Through a targeted outreach program, RPR met with MLS CEOs and user focus groups to solicit input to help RPR provide additional value to agents and brokers,” says Emily Line, RPR vice president of member experience. “Mailing labels came up consistently in those conversations, coinciding with user feedback from other RPR channels and social media where the No. 1 requested feature has been the ability to create mailing labels. We’ve listened, and we’re excited to deliver this new capability to our users.”
With RPR’s new Mailing Labels feature, Realtors can create farming or prospecting lists and generate up to 2,000 pre-formatted labels per month for mailings to residential or commercial property owners based on any RPR search. The labels are available in popular formats and users can choose to export results into a standard CSV file. The data used to create the lists is licensed from Black Knight, RPR’s public records provider.
Realtors interested in expanded capabilities or additional fields for their mailing labels can also link directly from RPR into Black Knight’s property analytics product, SiteXPro.com, if they’re looking for advanced list generation features. The link, and a discount, will be available for RPR users beginning in August via a banner located on the bottom of the Mailing Labels modal window.