MLX has more muscle than most have recognized.
The e-mail template feature allows the agent to service the listing — providing great documentation and memorializing of activity. First, write your form (boilerplate) letters in Word, save them, then copy-paste and upload them into the E-Mail Templates.
Be advised that attachments are not allowed (as yet); however, I advised my trainees to e-mail the client, add a paragraph at either the beginning or the end of the letter that same is being sent via regular U.S. mail with all attachments mentioned therein.
Once the letters are written and uploaded into your e-mail templates, they are ready for use. You will choose the client, select the template and customized that particular e-mail for each client.
Sample: If you edit an existing template that comes with the system, you can replace the body (copy and paste) without interfering with the existing merge variables. These merge variables will pick up/merge the information from your client database when the e-mail is sent.
Click below for the blog which contains:
Sample Listing Letter No. 1 _________________________________________________________
Now you are ready to select your client and your e-mail template (by clicking on the drop list). You will customize the letter and your form is protected. You may want to send a blind copy to yourself – even though you can view the e-mail that was sent and print three hard copies — one for your file (one for the office file) and the other for the client to send via regular U.S. mail with attachments mentioned in the letter.
Another reason you want to send a hard copy — what if Little Johnny deletes Daddy’s e-mail? IT COULD HAPPEN!!! Follow up with the hard copy.
The beauty of MLXchange is that all outgoing e-mails to your clients are tracked in the client history!
And you can schedule a follow up TODO or PHONE CALL — a great excuse to call your client, “DID YOU GET MY E-MAIL AND THE COPY VIA THE MAIL?” DO YOU HAVE ANY QUESTIONS . . . .
Another suggestion I adapted from a Hobbs/Herder seminar (this is my own adaptation):
At EWM, we have a colorful, sturdy cardboard box (the size of a large shirt box) that is branded with our beautiful orange and red colors.
Advise your client at the listing presentation: “I am going to be sending you e-mails and correspondence that support and substantiate my marketing plan for your home which we have just reviewed. It is of utmost importance that you save the correspondence in THIS BOX just in case I call you and reference a piece of correspondence that I had previously sent you. Please keep everything in ‘THE BOX’.”
When you call the client to inquire about the recent mailing you sent, ask him — “Did you put it in the box?”
“D’oh!” — a Homer Simpson response emerges.
“I told you. Keep everything in the box! Call me when you need a second box!”
___________________
From a psychological standpoint — your Seller will watch as the box gets incredibly full of the wonderful marketing pieces you are sending him. What a great way to JUSTIFY YOUR PROFESSIONAL FEE!!!!!
Remember — most of us are visual. Create the vision!!!!!
When his friends and family see THE BOX, they will whine, “My agent never did anything like that for me, whahh whahhh!”
Under-promise — over-deliver!!! MAY THEIR BOX OVERFLOW AND YOUR REFERRALS COME DOWN LIKE RAIN!
(product: marketlinx mlxchange)