Part of your mission statement as an agent trainee is to learn how to create wealth — MAKE MONEY (a) for your clients and (b) for yourself.
When you create wealth for yourself, you get the freedom. Remember — money is not the root of all evil — but the love (or obsession) of money is.
The more money you make, the more you can GIVE away.
There is something wonderful about seeing a need and having the means to meet that need!
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Part of my mission statement as your trainer is to show you some ways to SAVE MONEY while you create this wealth.
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Instead of spending great sums of money on a mondo website that is going to require you to feed it, water it, and babysit it as you would a two year old, — 
try the MLXchange Pro Website.Purchase domain name(s) that can be forwarded to your MLX pro website and masked in the address window. www.GoDaddy.com is a great place to do that! I advise the trainees to select premium/private for 2 years with auto renewable protection — about $68+ for each domain name. I advise them buy up unique names as to how they are going to market themselves in different arenas.
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The MLX Pro website has a simple page mode and advanced page mode wherein one can embed html code.
Simple page mode has canned paragraphs and the ability to feature a listing as long as it is an active listing. In advanced page mode, the agent loses the ability to feature a listing on the home page unless he inserts the photo and text himself.
Comment: Currently the MLXpro advanced mode home page is broken IF the agent has not created same (prior to MLX 3.0). The Buying/Selling Page is also broken.
I will be attending a Train the Trainer session with the MLXPro guys on July 17, 2007, so I hope to have more info about those patches. I was just told that sometime this summer, same would be fixed.
Because of the html code capability, I was able to create a scrolling marquis. I also embedded a Site Pal character with audio (http://www.sitepal.com/). I recorded multiple audio files; therefore, each time someone visits my site or returns to the home page from another page, a different message is heard.
I will blog on Site Pal later. The cost is just $9.95 a month for basic! What a deal! And it works!
Another feature is web-lead capture into our company’s marketing system (we call him Max) – a product by http://www.sharperagent.com/. Systematic campaigns can be set up in Sharper Agent (Max) and posted to your website and a variety of product is sent to those who have signed up for your campaign automatically – no work or cost to the agent once s/he sets it up.
Sharper Agent also allows you to post brochures, postcards and newsletters to your website whether or not there is html capability. (I will blog on Sharper Agent soon.) I posted my training schedule on my website.
Creating hyperlinks on the home page (whether simple or advanced page mode) is available. I linked our public Facts & Trends (from our site http://www.ewm.com/ ) to the MLXPro home page: www.ewm.com/trendx.
On the Buying/Selling Page (which I advise the agents to rename Links & Reports), the agent can put as many links as will fit — I suggest real estate and community-related links.
On the Buying/Selling Page, I was able to post my training schedules (generated from Sharper Agent – Max).
The best feature of the MLXCHANGE PRO WEBSITE — DIRECT CONNECTION TO MLXCHANGE! Therefore, your listings are posted immediately as well as listing photos (16 in our area) and virtual tours! No additional uploading on the part of the agent!
The Board of Realtors, RAGFL (http://www.r-world.com/) has posted my office listings on MLX Pro website.
Another feature — IDX — we do have it, and an agent can market his website with, “VISIT MY WEBSITE AT http://www.agent***website.com/ AND SEARCH THE ENTIRE MLS!”
Post featured listings (with the written permission of other agents) to your MLX Pro website. The featured listings page allows an agent to post his closed sales as well.
I know this product will grow and expand. I would hope that a blogging component would be added in the near future — who knows. I will be inquire about blogging on the 17th when I see Doug Fremming and the gang.
I should mention there is a Private Client webpage — however, glitches currently exist. More info on that after the 17th. I will post another blog regarding my meeting at MLX Train the Trainer after July 17, 2007, because I was told earlier that a 4.0 version of MLX was being released in July 2007.
Please visit my mlxchange website: http://karenross.sef.mlxchange.com/
and give me your comments. (I have not obtained a domain name as yet because I am tossing around a few names.)
Of course, the greatest feature of the MLXpro website — IT’S FREE. The agent has paid for it in the board dues.
I highly recommend this product to my trainees. It is Fun, Fairly Flexible and FREE.
