No joke, everyone — Marketing got the word right from the horse’s mouth. Well, not really. It came from an EWM associate who was placing an ad in the Monthly Mailer. Great house, excellent location right in the heart of Coral Gables, so guess what the headline was — UDDER PERFECTION! Talk about trying to milk everything you can from your ad budget! You all might want to double check your ad copy before you submit. We caught that goof before everyone but the seller had a big laugh, but life moves very fast here in Marketing and it’s really not a given that we’ll catch anyone’s mistakes. Actually, I keep a list of the typos that tickle us the most and I promise I’ll share.
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