Everybody in Marketing suggests you actually use commas, colons and, yes, sometimes even periods in your ad copy. And here’s why…. This is a quiz. Read this snippet of an actual ad and then I’m going to ask you a simple question. 2 bedroom 2 bath, 1530sf large balcony on the Ocean. Okay — now go ahead and tell me what in this apartment is 1530 square feet. When I prepared the ad for the Sunpost I assumed it was the apartment itself and not a super gigantic balcony, so I inserted a comma after 1530sf. Please don’t make the Marketing Muses guess what you really mean to convey in your ads. Use punctuation to make your copy clear and precise. That’s all I have to say. Period.
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